One Qantas passenger has had their personal holiday snap turned into a limited-edition beach sarong as part of a collaboration between Qantas and luxury Australian scarf designers Bird & Knoll.

The 2017 “Sunny Days” beach sarong features a colourful vignette of Whitehaven Beach in the Whitsundays, Queensland. It has been beautifully captured by Qantas customer @kassgunther, winner of the Qantas and Bird & Knoll travel image competition on Instagram, which encouraged applicants to submit an image of their favourite Qantas holiday destination.

It’s the third year in a row that Qantas and Bird & Knoll have worked together to combine fashion and travel. The first collaboration debuted in 2015 with the “Feels Like Home” scarf inspired by Qantas Trend Consultant Jessica Hart’s hometown of Melbourne, followed by a series of silk scarves last year featuring four Qantas destinations photographed by Qantas travellers.

Bird & Knoll co-founder and photographer Natalie Knoll is thrilled to continue her brand’s collaboration with Qantas.

“We love working with Qantas and their customers from such a creative platform – providing the unique opportunity to have an Instagram holiday snap transformed into wearable art. I’m sure the ‘Sunny Days’ sarong will become a luxury vacation packing staple,” said Ms Knoll.

Made from a luxuriously soft blend of cotton and linen, with dual tone black and white tassel trim details on each end, the Qantas and Bird & Knoll “Sunny Days” beach sarong will be available for purchase at, and for $152.

Source: Qantas