Australian Actress Phoebe Tonkin has been announced as R.M.Williams’ newest Ambassador, honouring the brands incredible craftswomen, as the first female given the official title in the brands 88-year history. A celebration of strength and key female personalities at the heart of R.M.Williams both past and present, Phoebe joins Boots Ambassador Hugh Jackman as international face and spokesperson in their Undeniable Character campaign.

Launched with Jackman in 2019, Undeniable Character brings to life the enduring quality of R.M.Williams through the stories of its people, process and products. Honouring the tenets of grit, tenacity and a pioneering spirit, Undeniable Character champions the qualities within that mirror the characteristics of Reginald Murray Williams himself.

R.M.Williams are thrilled to have a female addition to the Undeniable Character family that celebrates the strong women who have been part of the brand since the beginning. As one of Australia’s new wave of personalities, Phoebe represents a new generation of Australian spirit and the very traits which define the brands’ DNA – strength, tenacity, exploration and humility.

Born in Sydney, Tonkin grew up fascinated by storytelling, dreaming of journalism then finding an outlet in acting that saw her move to Los Angeles at 22 to pursue her dream.

This uniquely grounded yet determined spirit led to key roles in acclaimed movie and TV series, both in Australia and abroad, including STAN series Bloom and the International Emmy-nominated series Safe Harbour. Her extensive lead role credits on US television include CW series The Originals and The Vampire Diaries, as well as guest lead roles in The Affair, Stalker, Westworld and The Secret Circle. Phoebe commenced her career as Cleo Sertori in three seasons of the internationally acclaimed series H20: Just Add Water, for which she received an AFI Best Actress in a TV Drama nomination.

Phoebe’s feature film credits include lead roles in Bait, Take Down and The Ever After. Phoebe has just completed her writing and directing debut with her short film Furlough, a passion project that has allowed her to bring her love for storytelling to the forefront in a new and impassioned way, and in perfect timing for her new role as R.M.Williams Undeniable Character.

Of the partnership, Phoebe says, “R.M.Williams is a brand I’ve grown up with and embodies all that I love about being Australian – from the commitment to preserving and championing our land to the culture of friendship we are lucky to have. While I’ve been coined as the first female ambassador, the truth is that there are hundreds of hardworking females and undeniable characters which have fed into the rich history of the brand. 

R.M.Williams commitment to exposing and fostering both new and past undeniable characters was something which was immediately appealing. My craft values storytelling above all else so I was hugely flattered to be part of that.

Of the partnership, Phoebe says, “R.M.Williams is a brand I’ve grown up with and embodies all that I love about being Australian – from the commitment to preserving and championing our land to the culture of friendship we are lucky to have. While I’ve been coined as the first female ambassador, the truth is that there are hundreds of hardworking females and undeniable characters which have fed into the rich history of the brand.  R.M.Williams commitment to exposing and fostering both new and past undeniable characters was something which was immediately appealing. My craft values storytelling above all else so I was hugely flattered to be part of that.

Source: R.M.Williams