The Design and branding team at, GraphicSprings.com, produced a ranking which compares the top airlines worldwide with the aim to discover which has the best branding appeal and desirability. With their finger on the pulse of logo design all over the world, GraphicSprings conducted a poll of 24 thousand people in 68 countries who flew in the past 24 months, examining how people feel about airlines they may have never flown on, by just by looking at the logo and name of the airline.

The goal of the questions was to understand the effect marketing, reputation of the airline and the country of origin may have on the desirability people may have to fly in it.

The poll looks into the perception flyers across the world have on the top airlines, based on the position brands have in their minds.

Etihad is the most desired airline with 98% of respondents wanting to fly in it by the power of the brand alone. Qatar Airways and Lufthansa followed with 96% and 95% respectively. Air Astana came as the least desired. Lufthansa and British Airways were the most recognized worldwide.

The study is part of a larger study on corporate logos and branding penetration. Among the findings a clear it was found that the Gulf airlines have an edge when it comes to branding, credibility, and desirability. Another interesting result is how the country of origin has an effect in desirability to fly or not in an airline.

Source: Graphic Springs