Australia’s golden girl and surfing heavyweight, Sally Fitzgibbons has today unveiled her first, much anticipated ‘Be a True Force of Nature’ campaign for iconic beauty brand Burt’s Bees, with a national roll out across digital now live. The leading natural skincare brand and the champion of surf and natural living, represent the perfect unison of two true forces of nature.

Directed by Mike Calvino, the ad was shot over 2 days in Sally’s home town on the South Coast of Gerroa. In heading back to the place where her surfing journey began and where she chooses to spend most of her downtime, the setting reflects Sally’s personality as well as her love for the ocean; a true natural beauty which is the heart of Burt’s Bees.

The cinematography captures Sally during first and last light over the water, showcasing rich natural colours. The beautifully shot content gives an insight into Sally’s inspirational lifestyle and portrays the iconic Australian outdoor lifestyle.

Sally, who has always been drawn to the power of the ocean and was chasing the World Championship title in Hawaii, is the epitome of women’s health and her new role truly reflects this.

“Immersed in nature with no distractions is such a pure experience. I love the simplicity of nature, just like I love Burt’s Bees. It’s all natural, and it keeps my lips protected in all conditions. Being surrounded by water is when I feel like a true force of nature,” said Sally.

Burt’s Bees Marketing Director, Joy Delis said Sally is a leading icon for women and healthy, natural living. “Sally’s drive, courage and connection to nature make her perfect to tell the Burt’s Bees ‘Be a True Force of Nature’ story,” Delis said.

One of Sally’s favourite products in the range is the new Burt’s Bees All-Weather SPF15 Lip Balm, which she showcases in the campaign. “Whether I’m surfing, jogging or doing yoga on the beach, lip sunscreen is vital.” said Sally.

The Burt’s Bees All-Weather SPF 15 Lip Balm is formulated with Zinc Oxide which is a physical, mineral-based sunscreen that reflects UV rays naturally. The balm’s formula moisturises lips with nourishing ingredients Beeswax, Meadowfoam Oil, Cocoa Seed Butter and Olive Fruit Oil.

Unlike some natural SPF formulas that can produce an uncomfortable white cast on the lips, Burt’s Bees All-Weather SPF 15 Lip Balm is formulated to provide 100% natural protection without an unsightly tradeoff. The result is all-weather protection and, superior moisturisation that your lips will love.

 

Burt’s Bees products are available in David Jones, Myer, Big W, Priceline, Chemist Warehouse, selected pharmacies and online at www.burtsbees.com.au. Burt’s Bees All-Weather SPF15 Lip Balm RRP $7.95

Source: Burts Bees