Samsung Electronics Australia has launched its 2018 TV range, introducing new innovations that are designed to change the TV experience for Australians. Featuring an extended offering of ultra-large-screen TVs across its flagship QLED, Premium UHD, and UHD ranges, Samsung’s 2018 offering features incredible picture quality, enhanced smart capabilities and stylish design to effortlessly complement any environment.

The 2018 TV range debuts a new standard of picture quality for Samsung TVs featuring pure colour and deep blacks in a range of lighting conditions, times of day, or content on the screen. Samsung’s inorganic Quantum Dot technology means the QLED display helps ensure that colour remains pure at high brightness across both light or dark scenes. QLED display is also resistant to damage from burn-in, and Australians can enjoy added peace of mind with a 10 Year No Screen Burn Guarantee.

The range also responds to the rising demand amongst Australians for large-screen televisions with the introduction of seven models across the lineup that are 75 inches and above. In fact, you can watch a 75” screen from just 2.3 metres away, so a compact living area or bedroom can become the theatre you never knew you had.

Designed to reflect how Australians are now utilising their TVs, Samsung’s QLED TVs now seamlessly blend into their surroundings with the mere press of a dedicated Ambient Mode button on the remote. Ambient Mode enables the TV to blend into the home environment by displaying the pattern of the wall behind while displaying weather information, the time and date, family photos, and more.

The refined look of the QLED range is further enhanced by the One Clear Connection cable, which reduces cable clutter by transmitting both a data signal and power over a single thin, clear cable to the One Connect Box. This is a first for Samsung that delivers more freedom for Australians in where they place their TV.

Hass Mahdi, Head of AV, Samsung Electronics Australia said: “The way Australians watch and use their TVs is changing and we’ve responded with a lineup that reflects their lifestyle, personal style and viewing habits.”

“The 2018 range opens up new experiences that will truly change the way people think about Samsung TVs and what our home entertainment products can deliver,” added Mahdi.

“We continue to deliver on picture quality whilst recognising that Aussies want technology that works around them and their passions, whether they are watching sports, movies or gaming.

“With Ambient Mode you can instantly transform the TV into a functioning screen that matches its surroundings. With the latest in Samsung’s picture quality meaning you no longer need a big room to own one, we also know that Australians are looking for larger TVs. Aussies can now get closer to the action without distraction.”

Source: Samsung