Australian swim and lifestyle brand Seafolly will expand its distribution to 190 countries through a new partnership with Farfetch. Seafolly’s ability to deliver uncompromising fashion and fit in premium swimwear combined with Farfetch’s elevated reputation and unrivalled logistics network will expand the Australian beach lifestyle offering to an international audience of shoppers. 

Paul Kotrba, CEO comments: “We thank our friends at Farfetch and are very excited about launching onto the platform as an opportunity to share the unique spirit of the Australian summer with more women everywhere. Seafolly has a strong global wholesale business in over 40 countries that is delivering healthy year on year growth. Farfetch is another significant milestone in our strategy to continue to geographically expand our business and become the largest fashion swimwear house in the world.”

Seafolly’s bold prints and current collection will join Farfetch’s mix of renowned fashion brands such as Missoni, Stella McCartney, Dolce & Gabbana, Mara Hoffman, Zimmermann, Matteau, and Hunza G.

Source: Seafolly