Seafolly is renowned for many things: amazing fit, fashion-forward prints and iconic faces to name just a few. The brand is now claiming new territory in enhancingcustomer experiences through cutting edge technology with the launch of Australia’s FIRSTInteractive Smart Change Room Mirror, also known as the ‘Magic Mirror’.


October 17th will see the official launch of the Magic Mirrors in one of Seafolly’s most notable stores Westfield, Bondi Junction. At the touch of a button, customers are able to enjoy a virtual shopping experience with the interactive mirror providing on screen sizing, colour options and a concierge service enabling them to send messages to store staff from the changing room.

Shopping for swimwear can be a daunting task for many women. In a bid to alter this mindset, the ground breaking technology offers a non-invasive approach to size options, colour choices and styling recommendations without deterring from Seafolly’s exceptional level of customerservice from store staff.

Proving popular in Europe and North America amongst millennials seeking a fun and interactive shopping experiences in store, the Solos designed mirror also eliminates the need for manualstock takes, reduces shrinkage of up to 45% and offers a new 100% stock accuracy in ‘real time’.

Following the success of the Magic Mirrors in Seafolly’s pilot store, Seafolly intend to roll out the system to the entire global network of stores.

Source: Seafolly