Selena Gomez has become the new face of the PUMA En Pointe Satin Fierce campaign.

The collection features the brand’s latest sneaker styles in the most gorgeous satin material in light pink tones.

Built for confident women, En Pointe offers low-top sneakers or high-top bootie and lockdown strap in a softer hue, complimenting all aspects of the hustler lifestyle.

Source: Puma