Sportmax Code is pleased to announce the opening of a new shop-in-shop in the Westfield Bondi Junction Shopping Mall in Sydney, Australia.

With a surface area of 52 square metres and located on the third floor of the Mall, it reflects the essence of the collection, thanks to its innovative, minimal design characterised by sculptural elements and a palette of neutral shades – white, pink and pale yellow – lit up by electric blue touches.

Informal, contemporary, dynamic and packed with energy, Sportmax Code offers a series of coats, sweatshirts, t-shirts, denimwear and dresses with an urban accent, featuring colours, patterns and shapes for a feminine, experimental look. Within the collection, The Perfect Fit project, with a focus on denim and taking on board on-going research, aims to team the latest trends with a perfect fit.

Sportmax Code, launched in 1999, is today distributed worldwide, with 2 single-brand stores, 31 shop-in-shops and 500 multi-brand stores.

Source: Sportmax