Telstra Perth Fashion Festival has come of age for its 20th anniversary, with a dynamic program that celebrates past, present and future.

The 2018 program will officially launch at QT Perth on Tuesday 24th July, unveiling the exciting array of free and ticketed events that will take over the city from September 5-15.

The spread of shows and activations will contribute to the Festival’s reputation as a conduit for art music and lifestyle and bring together a diverse fusion of industry and community.

Signature runway events at the new-look Fashion Paramount at Optus Stadium include Opening Night, Presented by AMP Capital Shopping Centres, which features top Australian designers including Dion Lee, Romance Was Born, One Fell Swoop and Morrison, and Closing Night, which will toast TPFF’s 20-year milestone through fashion and music.

Fashion Council WA’s Industry Forum will take the form of a high tea at QT Perth, while the Aboriginal Runway Djurip Djenna Kooling will showcase the incredible work of Indigenous artists to the public. Emerging WA creatives will continue to have their work shared through Future Runway and New Generation.

Fashion Central will return to the City of Perth’s Forrest Place for a weekend of free events, plus a cultural program bigger than ever before will extend beyond the Festival dates.

TPFF director Mariella Harvey-Hanrahan said having Optus Stadium on board for the major Fashion Paramount events would make for an exciting moment in the Festival’s history. “The stars have aligned with the State Government’s generous funding allowing us to hold what will be one of the most exciting Festivals we’ve ever seen at one of Perth’s most breath-taking venues, Optus Stadium,” Ms Harvey-Hanrahan said.

“Showcasing this sensational new Stadium alongside a dynamic international fashion event will enrich WA’s tourism calendar for fashion lovers in WA, Australia and all over the world. We are so excited to work together with the State Government to diversify WA’s economy by generating thousands of creative jobs and opportunities across the State, while also making WA a much more exciting place to live and visit.

“More than 20 CBD retailers will now have the opportunity to showcase their products in 10 free runway events thanks to the continued support from the City of Perth. Not only will these free events attract thousands of visitors to the city, they provide rare opportunities for young designers and models trying to break into these industries.”

Tickets for TPFF 2018 are on sale from Tuesday July 24 through Ticketmaster.com.au/tpff2018. In a special offer, the first 50 GA tickets sold to every show will include a complimentary drink on arrival.

Photos by STEFAN GOSATTI

Source: Telstra Perth Fashion Festival