In a heartfelt note to her supporters and customers, Sam Wagner – the founder of Australian apparel brand Sambag has decided to close her business after 22 years.

Sam has built up a cult following of fans and it is a real shame to see the closure of the label that Produced a ballet shoe that they could hardly keep enough stock of and a collection of great handbags, accessories, as well as beautiful relaxed separates in silk and cashmere.

As a friend of Sam’s, I’m sure she will use her talent in number of other fields. Farewell to Sambag but good luck to a new chapter in her life.
Here is Sam’s note. . .

To my lovely supporters…

It is with great sadness that I announce the closure of Sambag Sydney in the months to come. I would like to thank everyone who has been on this incredible journey with me over the last two decades. You have all contributed to Sambag’s success, and for that, I am truly grateful.

Sambag has been an enormous part of my life for 22 years. It has been a rollercoaster — ups and downs, successes and failure, achievements and overcoming hurdles— and I have truly loved every minute of it. Sambag started with a passion for good-quality women’s accessories. I saw a gap in the market; few brands seemed to speak to the everyday woman. My vision was to create a brand with an authentic philosophy for stylish, affordable fashion that would effortlessly adhere to the everyday woman’s busy lifestyle.

I wanted to make women feel confident in their own skin by providing luxury products that were classic, timeless and elegant – pieces to be treasured for years to come.

In 1996, my dream became a reality as Sambag began at a humble stall at Sydney’s Paddington markets. Through sheer resolve, tenacity and perseverance, I was determined to expand my vision into a viable, accessible business. Through immense hard work, Sambag grew into a fashion empire.

A milestone was achieved in 2005 when I opened my very first boutique in my home suburb of leafy Woollahra. Following the opening of my flagship store, I opened stores across Australia.

The last step in my dream of making Sambag accessible to the world was establishing boutiques internationally and developing a thriving online boutique.

However, as they say, “All good things must come to an end.” The time has come to step away from my beloved brand and explore new endeavours.

It has been 22 wonderful years. Now I must farewell a chapter in my life — one that has shaped me as a person – and a company, staff and brand that I love dearly.

Thank you for the loyalty, support and love you have had for Sambag over the years.

Source: Sambag