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Drink wine and remove plastic from the ocean. Sounds like it’s too good to be true, right? Grab your glass and fill it to the brim because it’s not. Australian wine brand, The Hidden Sea announces a bold commitment to remove 1 billion plastic bottles from the world’s oceans by 2030.
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Through a strategic partnership with global company, ReSea Project, wine-lovers can drink wine and make a real difference. With every bottle of The Hidden Sea purchased, the brand has pledged to remove the equivalent of 10 plastic bottles from the ocean in a completely trackable process, so you can monitor real results of the good you’re doing.
ReSea Project is a market leader in the trackable removal of plastic from the world’s oceans. With each The Hidden Sea customer receiving a QR code after their purchase, customers will be able to see the real and significant difference their purchase has made to our planet.
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With more than 8 million tonnes of plastics entering our oceans each year, on top of the estimated 150 million tonnes already in the ocean, the urgency of this project has never been more clear.
For Co-Founder of The Hidden Sea, Justin Moran, Australians cannot wait any longer, action must be taken and the time is now.
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“The average person disposes of 55kg of plastic each year, with the bulk of which ending up in our oceans. There’s no more ‘business as usual’ and as humans, we cannot keep turning a blind eye to the ocean-plastic crisis. Our oceans are suffocating and urgent action needs to be taken. Our approach has always been that while it isn’t our plastic, it is our planet, so we need to act now and do what we can to save it.
“While our wine is phenomenal, world-class and beautifully crafted, our mission isn’t about selling wine, it’s about making a true difference to our oceans and our planet, and creating a movement of like-minded, socially conscious consumers who want to do something bigger than themselves.”
[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_single_image media=”68971″ media_width_percent=”100″ alignment=”center” img_size=”full”][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]While the ambition of removing 1 billion plastic bottles from the ocean is a significant one, contributing to the commitment isn’t. Every bottle of The Hidden Sea sold removes the equivalent of 10 plastic bottles, and every six pack sold removes 1 kilogram of plastic from the ocean.
With a trio of wine that appeals to the no-nonsense, any day, wine drinker, The Hidden Sea range includes a big, full-bodied Chardonnay that is rich in melon, lychees and peaches, with a fine structure and soft, subtle acidity on the finish, a unique Rosé made from a blend of Mataro, Grenache and Pinot Gris, resulting in a light, luscious palate that is perfectly balanced between sweet and zesty acidity, and a ballsy Shiraz that opens up to a bouquet of red fruits, spiced oak with silk tannins that dance along the palate. What’s not to love?[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_single_image media=”68968″ media_width_percent=”100″ alignment=”center” img_size=”full”][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]If this isn’t something to raise a glass to, we don’t know what is! The Hidden Sea’s Chardonnay, Shiraz and Rosé are each $18 a bottle, or in a 6 pack (straight or mixed) for $98, available from www.thehiddensea.com.
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