Beautiful bodies of different shapes, sizes, ages and backgrounds were celebrated as Australia and New Zealand’s largest online fashion and sports wardrobe, THE ICONIC, launched its Swim 2018 collection on the spectacular foreshores of Barangaroo Reserve, Sydney. 

In its most body-positive, inclusive and empowering show to date, THE ICONIC’s Swim 2018 runway featured Australia’s first ‘Synchronised Swimwear’ team – trios of models, each a different body shape and size, walking the runway wearing the exact same look – because all bodies deserve to be celebrated.

Leading the ‘Synchronised Swimwear’ team was body-positivity champion and internationally-renowned supermodel, Robyn Lawley, who recently campaigned for better representation of all body types on the runway – a cause THE ICONIC proudly supports.

In addition to its eclectic cast of models, including famous faces such as Montana Cox, Weah Bangura, Christian Wilkins, Josh Heuston and Tahnee Atkinson, this year’s runway also featured the world’s first plus-size male model, Zach Miko, who is in Australia to launch THE ICONIC’s Big & Tall product assortment for men – available on site now, with the collection set to grow in 2019.

 

Mareile Osthus, Chief Category Management Officer, THE ICONIC, said: “We are incredibly proud of this year’s Swim show – our most body-positive, inclusive and liberating runway show to date. Showcasing and celebrating bodies of different shapes, sizes, ages, genders and ethnicities, both on and off the runway is incredibly important to our customers, and something THE ICONIC has, and always will, champion.

“From Australia’s first ‘Synchronised Swimwear’ team led by supermodel Robyn Lawley, to the launch of our Big & Tall product assortment for men, if there’s one takeaway from this year’s show it’s that no matter your body-type, THE ICONIC believes everybody deserves the freedom to look and feel their best this summer.”

Robyn Lawley added: “It’s truly empowering to see THE ICONIC representing a diverse range of body-types on the runway – anyone who knows me knows that this is a cause I am extremely passionate about. While the industry still has a long way to go, I applaud THE ICONIC for taking such a progressive step forward this year.”

Zach Miko added: “Body-positivity means celebrating every curve, shape and imperfection – all the things that make us who we are. That means men too – for too long, Big & Tall guys like myself have been overlooked by the fashion industry, so it’s amazing to see a major online retailer like THE ICONIC taking such a big step forward. I’m proud to be part of it.”

Sydney celebrity faces including Tim Robards, Anna Heinrich, Matty J, Laura Byrne, Nick ‘Honey Badger’ Cummins, Cassie Wood, Sammy Robinson, Ellie Cole and Noni Janur enjoyed espresso martinis, margaritas and a waterfront seat to the foreshore runway, overlooking Sydney’s glistening harbour.

THE ICONIC’s 2018 Endless Summer runway featured over 50 leading local and international designers including Tommy Hilfiger, Rayban, Birkenstock, Calvin Klein, Superga, Seafolly, Roxy, Jets, Camilla, Love Stories, Scotch and Soda, Hurley, Kate Spade, Le Specs, Saint Laurent eyewear and Michael Kors Swim. The five key trends set to dominate Australian and New Zealand beaches and pools this summer include:

Beach to Street: Blurring the lines between swim and activewear, this trend is all about creating an urban warrior-like look, with wearable beach styles to take you from shoreside to street.

Join Our Club: Think youth club cool this season with high cut swimwear pieces in strong prints and daring colour clashes. This trend is all about creating bold beachwear looks.

Hyper Tropical: This season forget pretty pastel shades, it’s all about a neon and fluro print for bright technicolour swimwear that makes a statement poolside. This unwavering colour in a rainbow of hues brings an unexpected boldness to swimwear.

Animal: Animal prints and vintage-inspired bandeau bikinis are taken to a new level this summer. Chunky accessories juxtapose this vintage vibe.

Into the Blue: Deep dive into summer this season in a whole ocean of shades from bright aquas and deep navy blues.

Trends were brought to life by a diverse selection of 40 models ranging from sizes 8 to 18 (women) and sizes 28 to 42 (men) with beauty and hair looks created by Lancome and TIGI.

All trends and looks are now available. Order now for three and four hour, or same day delivery in time for the first weekend of summer.

Source: THE ICONIC