Loungewear has been the standout trend for 2020, with the style now being seen on the runway as part of many leading designers S/S21 collections. Trending Google searches around the Loungewear category have peaked over the past few months – especially during lockdown.

119% increase in past 12 months

140% increase in the past 2 weeks

Steadily searches continue to rise into Autumn months

With this in mind Boux Avenue wanted to launch a collection that continues to celebrate uniqueness and empowerment, whilst finding confidence in comfort to work and lounge at home, through super-soft fabrics and textured knits that are perfect for lounging in style. Boux Lounge features textured knits, sweet separates and the brand’s debut collection of seamless lounge underwear, including comfy bralettes, bodies and matching high-leg thongs and briefs.

Hind Palmer, Marketing Director at Boux Avenue comments: “We’re really excited and proud to launch our debut Lounge collection for autumn 2020. With the recent changes to our lifestyles, being comfortable is more important than ever – whether you’re working or lounging at home. Mixing chic and casual, Boux Lounge offers our customers versatility and is perfect for the “new normal” lifestyle, helping everyone find confidence in comfort.” 

Boux Lounge merges style staples, quality and trend-led designs to elevate everyday basics, designed around each customer’s lifestyles, for them to feel their best. Achieve next-level comfort with Boux Lounge.

Source: Boux Lounge