Over 14,000 Australian consumers have voted for their favourite products of the year, with a surprising number of new categories that recognise innovations in healthy and gluten free product lines. 10 wins out of a total of 50 went to new products offering healthy and allergy free alternatives to everyday food and beverage items.

Despite rising obesity, with an estimated 28% of children and adolescents in Australia deemed overweight or obese*, the Product of the Year (POY) winners are bucking this trend, responding to rising consumer demands for health conscious and dietary specific foods. One category that has become more and more popular amongst consumers is gluten free, with two categories being created this year for general and kid friendly specific products.

Product of the Year Director, Sarah Connelly said, “I’m thrilled at the increase in innovative healthy-option products that are being made available on shelf and being entered into the Awards. It’s a trend that we’ve not seen much of before in the history of the Awards and it signals increasing consumer demand for manufacturers to innovate in these areas. These options are becoming far more mainstream and more affordable than they have ever been before.”

“A category that we have seen consistent growth in each year is ‘convenience foods’ but this year we are seeing more vegetarian easy-option foods, which simply haven’t been available before. It’s wonderful to see these dietary requirements being met by brands, showcasing their leadership in this space.”

Now in its tenth year in Australia, Product of the Year has announced its 2019 winners, with Coles scooping an incredible 11 awards, Metcash scoring 10 and ALDI an impressive 9 awards. New to the awards this year, Mars Foods were awarded three wins, as were fellow newcomers Freedom Foods, with two wins under their belt.

In its biggest year yet, the awards recognise product innovation and span across a wide range of categories including house and home; skincare, hair and beauty; home cooking and pantry; snacks and entertaining; kids; indulgence; healthy options and gluten free; and everyday staples.

Source: Product of The Year