It’s back! Wrangler Australia has announced they are returning with their infamous Denim Exchange for 2019, at the sold out Big Pineapple Festival nestled in the beautiful Hinterland of the Sunshine Coast on May 25th 2019.

This will no doubt be their biggest exchange to date with 16,000 festival attendee’s getting the chance to exchange their pre-loved denim for a brand new pair of Wrangler jeans. That’s right, festival goers just need to donate a wearable pair of jeans they no longer need, and Wrangler will give them a new pair in return.

It’s all in support of this year’s partner, HoMie – a social enterprise that uses 100% of its profits to provide brand-new clothing, retail training and job opportunities to young people affected by homelessness or hardship.

HoMie has cemented itself as a game-changing not-for-profit that helps young people gain the skills, confidence and experience to be more work ready and better prepared for their future, whilst breaking down the stigma around homelessness.

They’ll be sending along one of their Pathway Alliance grads to get some hands on experience with the Wrangler team. Wrangler will be donating new denim along with the collected pre-loved denim, which will be available for HoMie’s VIP shopping days, where some of those experiencing homelessness are invited to shop for free at the HoMie Street Store receiving new clothing and a dignified shopping experience, free food, haircuts, and beauty services.

These days aim to increase social inclusion, connectedness and confidence for Melbourne’s community of people experiencing homelessness. Alongside this Wrangler will also be working with local artists to create bespoke and unique pieces of art integrating the pre loved denim that will be auctioned off at a later stage – with all proceeds going to HoMie.

If you’re lucky enough to be headed along to Big Pineapple Festival be sure to get in early with  your wearable, pre-loved denim. The new denim on offer is limited, so it’s first in best dressed!

Wrangler will continue to accept your denim donations all day, and if you miss out on a new pair there will be some other items up for grabs, along with an awesome chill out space to hang with your mates and the Wrangler crew!

Source: Wrangler