YSL Beauty is famous for hosting the ultimate parties across the globe – Paris, London, Tokyo and now Sydney, with the brands infamous #YSLBeautyNightOut taking over the iconic Sydney Town Hall on 14th April 2016. The Sydney activation was bookmarked as the biggest beauty event in the country, and the biggest global event for the YSL Beauty brand.

There were over 400 VIPs in attendance special guests walking the pink carpet included special guest of YSL Beauty International supermodel Gemma Ward alongside Sarah Ellen, Rachel Tee Tyler & Carmen Hamilton (brand influencers), along with models Jodi Anasta, Samantha Harris, Joanna King, Zoe Cross, Lola Van Vorst, Taylah Roberts, Monika Radulovic, Renae Ayris, Yaya Deng, and Zippy Seven.

In celebration of the launch of new YSL Rouge Volupté Shine lipstick and Black Opium Nuit Blanche fragrance, the party played host to a variety of experiences for consumers and VIPs alike, including a DJ performance by Flight Facilities and GG Magree, a bespoke YSL cocktail bar, lipstick engraving and make-up artists on hand.

Consumer attendance was driven via an online campaign and tickets were complimentary for the first lucky 500 to collect their tickets from Myer and David Jones. With crowds around the block all tickets were collected within 27 minutes.