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Leader in sustainability and innovation frank green has partnered with Victorian Aboriginal owned and led social enterprise Clothing The Gap.
Uniting non-Indigenous and Aboriginal people through fashion, Clothing The Gap is renowned for its impactful streetwear and ground-breaking campaigns – striving to make powerful change within the community. The progressive agents have been at the helm of the inspiring #FreeTheFlag movement, which aims to free the Aboriginal flag from its current licensing agreements.
Frank green and Clothing The Gap have launched their powerful partnership by releasing a bespoke range in th celebration of NAIDOC Week. The specially curated, reusable offering features designs developed by Clothing The Gap’s Managing Director/Co-founder Gunditjmara woman, Laura Thompson. A contribution of the collaboration product sales will go directly to the social enterprise in support of its impact initiatives.
[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_single_image media=”69523″ media_width_percent=”100″ alignment=”center” img_size=”full”][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]The collection pays homage to NAIDOC Week’s 2020 theme; ‘Always Was, Always Will Be’. This theme is more important now than ever before, as the world is increasingly aware of the human impact on the environment. The joint union between the brands aims to pay respect to the Traditional Custodians of the land. By remembering Australia’s past and celebrating Indigenous people’s culture and achievements, we can work towards a better future together, through reconciliation.
“We are proud to partner with Clothing The Gap while on our mission towards a sustainable future for our planet – as a team we understand the importance of supporting other organisations who also exist to effect change at a social level. The key to us achieving our goal lies in creating social change – we support Clothing The Gap in their quest to do the same,” says Benjamin Young, Founder and CEO of frank green.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_single_image media=”69522″ media_width_percent=”100″ alignment=”center” img_size=”full”][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]The two brands, bonded by shared values, will continue to collaborate to raise much needed awareness in the fight for racial equality and social justice. As a company, frank green is committed to the equality and has always stood up for environmental issues. Its core mission is to protect the planet by helping end single-use plastic. Issues of environmentalism go hand-in-hand with social equality issues. The climate crisis affects the most vulnerable people in our society – this is another hidden symptom of racial injustice and an integral reason behind the brands partnership.
“This range of products and this year’s NAIDOC theme ‘Always Was, Always Will Be’ provides a unique canvas to share an important message and create a conversation. It recognises that sovereignty was never ceded, and the continuing connection Aboriginal and Torres Strait Islander people have to Country and culture. We have a shared responsibility to ensure we care, honour and respect Indigenous people and Country for future generations” says Laura Thompson, Clothing The Gap.
The highly anticipated frank green x Clothing The Gap NAIDOC range, packaged in 100% recyclable materials, is available online. Wear your heart on your reusable cup this NAIDOC week and show your respect whilst celebrating Aboriginal and Torres Strait Islander people and culture and join the frank green movement for a more equal, sustainable and plastic-free future.
Source: Clothing the Gap[/vc_column_text][/vc_column][/vc_row]
