Inspired by the Australian Outback, Long Run is a new premium lager. Created by Great Northern, Long Run embodies the beauty and spirit of Australia’s vast great outdoors. And what a way to celebrate the unveiling.
The result is a rich, clean and crisp 4.5% ABV lager brewed with 100% Australian barley to toast the special moments in life. The new beer, which is sold only in Queensland, just celebrated its official launch in the heart of the Outback: the historic town of Longreach.
Publishers, tastemakers, VIPs and a sprinkling of celebs raised their glasses to the new beer at the stone-block Bruce Yeates Memorial Cottage, built
by RM Williams and named after the first chairman of Longreach’s Australian Stockman’s Hall of Fame.
Cattledogs, a whipcracking performance and fire pits showcased Outback life to guests while a custom mural created by Queensland artist Jarad Danby was unveiled in the town centre.
The artwork depicts the key features of the town and will be a permanent fixture in Longreach’s bustling Swan Street.
Ice-cold Long Run was poured at the Memorial Cottage where it was paired with
a special menu showcasing local ingredients prepared by leading Australian chefs including Hugh Allen, Chris Marshall, Sam Homan, and John Demetrios, underlining Long Run’s commitment to quality.
The curated menu included dishes created by these renowned chefs, featuring local ingredients alongside signature dishes such as Vue de monde’s renowned damper and Yugen’s bon-bons filled with Long Run caramel and lemon myrtle brown butter.
To thank Longreach for its hospitality, Long Run has organised a month-long mentorship program hosted by the chefs. They will each run in-person training workshops for aspiring chefs to help learn the skills to carve out a successful career in the kitchen.
“The Long Run launch was a unique night that showed guests the beauty and traditions of the Australian Outback, where deep bonds are forged and amazing things are achieved,” said Verity Jackson, Long Run Marketing Manager.
“The Australian Outback is the inspiration behind Long Run and there is no better place to celebrate this than in the heart of the Outback in Longreach. With a satisfying crisp finish, Long Run is for beer lovers who know getting things done can take time – but in the long run, it’s worth the effort”.
“Great Northern has grown rapidly in recent years. The time is right to launch Long Run for the discerning drinker to toast the special moments in life.”
From now, Brisbane beer drinkers can enjoy Long Run at a custom-built bar at the Jubilee Hotel, in Fortitude Valley.
The pop-up activation will run for four days from Thursday, 5 September with drinkers able to swap their used bottlecaps for branded merchandise including sweatshirts, t-shirts, socks and more.
Long Run is bright golden in colour with a subtle tropical hop and citrus aroma that carries lightly onto the palate. It ends with a subtle bitterness and a slight malt sweetness, to give that signature clean crisp finish that has become a defining characteristic of the brewer behind Australia’s most-popular beer. It is sold only in a burgundy and gold bottle.
Guests in Longreach included Collette Dinnigan & husband Bradley Cocks; Darren Robertson (Chef, Owner of Three Blue Ducks) & Magdalena Roze; Hugh Allen (Vue de monde head chef); Jono & Amy Castano; Vincent Fantauzzo and Tessa Boermsa (Masterchef Alum)
