BIG W launches bold (and cheap!) women’s winter collection

[vc_row][vc_column][vc_column_text]BIG W, together with celebrity stylist Donny Galella, is turning high-end fashion on its head by providing practical advice to busy mums on how to achieve this season’s hottest new looks for less.

[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_single_image media=”65560″ media_width_percent=”100″ alignment=”center” img_size=”full”][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]BIG W’s latest winter collection, inspired by global fashion trends, accommodates sizes from 6-26 and focuses on style, comfort and value, and starts from just $5. “I’m a fundamental believer that when you get dressed and feel good, your day will be great!” says Galella.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_single_image media=”65563″ media_width_percent=”100″ alignment=”center” img_size=”full”][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]“I want women of all shapes and sizes to experience this, so everywhere they walk – the office, school drop off, the park or even the grocery aisle, becomes a runway and they feel confident every day,” he explains.

To help Aussie mums get ‘runway’ ready this winter season, Galella translates current high-end trends into practical looks with styling advice featuring his favourite pieces from BIG W:

1. Animal print: Leopard print is by far the biggest trend this year, go for a waist-cinching dress ($29), print knit ($29) or a small detail like a scarf ($7) or clutch.

2. Get the basics right: It’s fundamental to have good basics like black pants, jeans and a white t-shirt, which pair easily with trend pieces – this season is all about the coatigan ($35) and pom-pom details ($35).[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_single_image media=”65564″ media_width_percent=”100″ alignment=”center” img_size=”full”][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]3. Don’t be afraid to layer: The trick to layering is thin layers built up. Big chunky knits are in but you need to think about your body shape. Reclaim your waistline by adding a thin belt ($15) over the top.

4. Add a pop of colour: Most people think winter is all about wearing greys and blacks but injecting bold colours can really lift an outfit. Mustard is certainly having a moment this season, and I love BIG W’s chunky mustard knit for just $25.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_single_image media=”65562″ media_width_percent=”100″ alignment=”center” img_size=”full”][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]According to Teresa Rendo, General Manager, Commercial at BIG W, this is exactly what Australian mums are asking for: “We’ve listened to our customers and are excited to deliver a winter collection that mirrors on-trend fashion at accessible prices. Our in-house team have designed to the lifestyles of our core customer – mums. They’ve carefully considered the cut of the garments, the fabric choices and on-trend prints and colours that she’ll love this season.”

[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_single_image media=”65561″ media_width_percent=”100″ alignment=”center” img_size=”full”][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]“Our customers also told us that they want trend items to pair with their wardrobe staples and they don’t want to dry clean them every week. So we’ve designed the range to be easy wear and easy care for ultimate convenience,” says Ms Rendo.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_single_image media=”65559″ media_width_percent=”100″ alignment=”center” img_size=”full”][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]The entire range is available in-store now, with free delivery available for all online apparel purchases over $50. Take advantage of BIG W’s free, same day Pick Up service, or Afterpay is available for those wanting to buy now, and pay later. Earn Rewards points on all BIG W purchases. To shop visit

Source: Big W