Continuing to celebrate community, creativity and the voices of the future, Burberry has unveiled its latest campaign. The campaign itself fosters a community – bringing together different creative spheres and juxtaposing figures from fashion, dance and sport. Dynamic, diverse and free, it is a unified world – a Burberry universe.
The campaign film, created in collaboration with Megaforce, unlocks this idea, transporting the viewer from the everyday to the extraordinary, allowing them to explore a new fantasy.The stills imagery, photographed by Rafael Pavarotti and styled by Ibrahim Kamara, reflects the film’s fusion of different worlds: instead of land and sea, it is the combined creative realms of sport, high fashion and dance.
The dynamic images feature a frieze of models and dancers alongside Marcus Rashford MBE – his debut in a fashion campaign. The imagery celebrates the community around Burberry: blurring boundaries, crossing divides, bringing people together. Signature house codes feature in the campaign including iconic outerwear as well as trench coats, diamond-quilted barn jackets and hooded puffer jackets made from recycled nylon. Accessories include the Pocket Bag, an archive-inspired tote in canvas and topstitched leather.As part of this multifaceted campaign, Burberry has joined forces with charities supporting young people across the world, providing protection, encouragement and empowering them to shape our tomorrow.A campaign of particular importance in such unprecedented times. Burberry’s history of supporting its communities is rooted in the altruism of its founder Thomas Burberry – a former apprentice who established his company aged just 21 and whose fundamental values of contributing back to society continued throughout his life.This campaign represents the longstanding importance of supporting communities to Burberry – as the luxury fashion house pledges to support the voices of tomorrow to build a better future.