Cartier announces its first Australian immersive experience in Melbourne | 6-17 March 2020

[vc_row][vc_column][vc_column_text]Cartier has announced the arrival of its ephemeral installation, Into the Wild to Melbourne’s Federation Square, in March 2020. The unique concept will showcase the Panthère universe and its prolific legacy within the Maison.

The Panthère is a Cartier emblem and an iconic collection, expressing its character and power through the Maison’s jewellery and watch making creations, as well as fragrances and accessories. Into The Wild will open to the public from Friday 6thMarch – Tuesday 17th March 2020. Sessions will be complimentary admission, and will be able to be booked online in advance.

[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_single_image media=”67890″ media_width_percent=”100″ alignment=”center” img_size=”full”][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]Into The Wild allows guests to discover the Cartier Panthère universe including its original designer and Cartier’s first female Creative director Jeanne Toussaint, who revolutionized the sculptural jewellery industry and established the Panthère as the emblem of the Maison.

[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/2″][vc_single_image media=”67893″ media_width_percent=”100″ alignment=”center” img_size=”full”][/vc_column][vc_column width=”1/2″][vc_single_image media=”67896″ media_width_percent=”100″ alignment=”center” img_size=”full”][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]Guests will also be able to discover the know-how behind the conceptualization of Panthère creations, and the evolution of their designs over the decades, as well as the Panthère Tribe of yesterday and today, in an immersive and engaging experience.

The concept will be an opportunity for Australian’s and overseas visitors to discover Cartier in a new and contemporary environment set amongst The Atrium in Federation Square; marking the Maison’s first cultural experience in Australia.

[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_single_image media=”67891″ media_width_percent=”100″ alignment=”center” img_size=”full”][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]The immersive experience will showcase Cartier’s contemporaneity and creativity through a combination of tactile and digitally integrated features. Guests will be encouraged on a three-phase journey, each exploring a different facet of the Maison’s Panthère icon from conception to today – the history and spirit of the famed Jeanne Toussaint; the design and know-how of the collections; followed by an introduction to the Panthère Tribe of inspirational men and women from the past and present.

Archival and contemporary Panthère creations will be on show as well as historical timelines, design sketches and real craftsman tools to illustrate the heritage and evolution of this jewellery icon.

[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/2″][vc_single_image media=”67894″ media_width_percent=”100″ alignment=”center” img_size=”full”][/vc_column][vc_column width=”1/2″][vc_single_image media=”67895″ media_width_percent=”100″ alignment=”center” img_size=”full”][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]Melbourne is well known as the arts and cultural capital of Australia, with the city being home to a diverse population of experience seekers with interests in art, culture and style, making Melbourne the perfect location for Cartier to celebrate the Maison’s iconic Panthère collection. Following on from previous Cartier events and exhibitions in both Sydney and Canberra, Cartier is bringing a new offering and unique experience to Cartier’s Melbourne based clientele and intrepid visitors for the first time.

Source:  Cartier[/vc_column_text][/vc_column][/vc_row]