COACH INTRODUCES THE PILLOW TABBY Campaign Starring Jennifer Lopez and the Coach Family
Coach has introduced the Pillow Tabby with a campaign starring Jennifer Lopez, Camila Morrone, Binx Walton, Paloma Elsesser and Quincy and photographed by regular Coach collaborator Juergen Teller.
Inspired by the house’s playful approach to authentic American heritage, the campaign emphasizes the sensual appeal of the Pillow Tabby, a new take on Coach’s beloved shoulder bag named after its plush, pillow-like silhouette and soft Napa leather fabrication.
Featuring the new bag, as well as unexpectedly oversized Pillow Tabbies that were custom-made for the campaign, the images capture the Coach Family hugging, squeezing and embracing the bag in intimate and affectionate ways. In true Teller and Coach style, the campaign spotlights the individuality and character of the cast and the bag, as well as the house’s lighthearted approach to fashion.
“I thought Juergen would be great to photograph this campaign,” said Coach Creative Director Stuart Vevers. “He has a uniquely tongue-in-cheek approach and I knew he could capture the warm, intimate and playful point of view that celebrates the special qualities of our Pillow Tabby bag.”
Crafted in soft Napa leather in a range of bold hues from pink to chalk, the Pillow Tabby is a plush reimagination of Coach’s recent icon the Tabby, a modern take on an archival 1970s design.