David Jones unveils ‘The Art Of Fashion’ at Tasmania’s MONA for AW19 Season launch

[vc_row][vc_column][vc_column_text]David Jones has hosted over 80 media and guests at the Museum of Old and New Art (MONA) in Hobart, Tasmania for The Art of Fashion; the evening experience of the two-day immersive season launch in Tasmania. 

The Art of Fashion featured over 110 exits, 24 models and an all-star Australian line up including David Jones Ambassadors Jessica Gomes and Victoria Lee. Joining the ambassadors this season were Perth-born international supermodel Gemma Ward, and actor and MTV presenter, Cameron Robbie. 

[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/1″][vc_single_image media=”64349″ media_width_percent=”100″ alignment=”center” img_size=”full”][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]“‘The Art of Fashion autumn winter season at David Jones is about expressing yourself,” says David Jones General Manager of Womenswear and Accessories, Bridget Veals. “A strong injection of colour and prints features heavily on the runway which in turn translate beautifully across all categories. We’re really excited to be seeing striking shades such as rich burgundies, muted blues, and warm neutrals; it’s a welcome departure from the darker palette we traditionally see on the runway at this time of year.”

[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/2″][vc_single_image media=”64340″ media_width_percent=”100″ alignment=”center” img_size=”full”][/vc_column][vc_column width=”1/2″][vc_single_image media=”64343″ media_width_percent=”100″ alignment=”center” img_size=”full”][/vc_column][/vc_row][vc_row][vc_column width=”1/2″][vc_single_image media=”64344″ media_width_percent=”100″ alignment=”center” img_size=”full”][/vc_column][vc_column width=”1/2″][vc_single_image media=”64342″ media_width_percent=”100″ alignment=”center” img_size=”full”][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]Held in ‘The Void’ at MONA marking an exciting new direction for the department store, the AW19 show featured the best of the season from David Jones’ stable of exclusive designers across fashion, beauty and accessories including Balenciaga, Bianca Spender, Kenzo, Kate Sylvester.

Opening the show was women’s brand and international sensation RIXO London, set to Blackwater by Octave One. An ensemble of 22 operatic vocalists round out the sound track featuring a dynamic mix of artists.

[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/2″][vc_single_image media=”64328″ media_width_percent=”100″ alignment=”center” img_size=”full”][/vc_column][vc_column width=”1/2″][vc_single_image media=”64329″ media_width_percent=”100″ alignment=”center” img_size=”full”][/vc_column][/vc_row][vc_row][vc_column width=”1/2″][vc_single_image media=”64330″ media_width_percent=”100″ alignment=”center” img_size=”full”][/vc_column][vc_column width=”1/2″][vc_single_image media=”64331″ media_width_percent=”100″ alignment=”center” img_size=”full”][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]The Designers:

Featuring over 110 exits and 50 brands, David Jones showcased exclusive women’s and men’s Australian and International designers including new designers making their Collections Launch debut; RIXO London, KENZO, Good American, Neous and All Saints.

Opening and Closing Designers:

New and exclusive international designer RIXO London opened the show and closed with Australian designers Carla Zampatti, Aje, Rachel Gilbert.

[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_single_image media=”64345″ media_width_percent=”100″ alignment=”center” img_size=”full”][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]The Guest List:

A star-studded line up attended the anticipated bi-annual event including: David Jones Ambassador Adam Goodes, Marta Dusseldorp, Mavournee Hazel, Teresa Palmer, Madeleine Madden, Charlotte Best, Nadia Fairfax, Yan Yan Chan, Alice Quiddington, Ksenjia Lukich and Kate Waterhouse.

A number of David Jones’ leading portfolio of designers also fronted the red carpet including: Adrian Norris and Edwina Robinson from Aje, Mary Lou Ryan and Deborah Sams of Bassike, Becky Cooper and Bridget Yorston of Bec & Bridge, Bianca Spender, Johnny Schembri of By Johnny, Carla Zampatti, Alexandra and Genevieve Smart of Ginger and Smart, Kit Willow from KitX and Rebecca Vallance.

[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/2″][vc_single_image media=”64338″ media_width_percent=”100″ alignment=”center” img_size=”full”][/vc_column][vc_column width=”1/2″][vc_single_image media=”64334″ media_width_percent=”100″ alignment=”center” img_size=”full”][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]Menu & Beverage:

The Void (on arrival)  – Ring finger – Tuna cubes, gold leaf, flavors of Thailand, Thai basil, violets, Compressed cucumber, gin, fermented seaweed, silver leaf, petite flowers with Forty Spotted Rare Gin Gimlet

Nolan Gallery (post Show) – Hand bagging (a term used when one eats from one’s hand bag) -Sashimi, sushi, rice, pickles, seaweed, wasabi, ponzu with Whey Down Low Collins (Hartshorn Sheep Whey Vodka, Maidenii Dry Vermouth, Grapefruit and ginger sherbet, Lemon, Soda ) Matcha tea infused tonic.

A touch of elegance – Nitro Reggiano parmigiano spheres, truffle center, soft white pillows, Autumn garden domes, dehydrated vegetable flowers, flower petals, citrus powder, candy pumpkin & orange. Passard’s eggs – a classic from French chef Alain Passard. Salmon & caviar tartare Margarita sorbet, cucumber jelly, wasabi flowers – steel sphere. Southern crayfish, tomato & vodka ice, pickled daikon, tomato jellies, flying fish roe, silver, white flowers – glass sphere. Wagyu beef, pickled mushrooms, ferments, black garlic, dashi sesame, seeds, flax seed crackers with Moorilla Wines, Moo Brew Beers and Cape Grim Sparkling & Still Water.

[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/2″][vc_single_image media=”64337″ media_width_percent=”100″ alignment=”center” img_size=”full”][/vc_column][vc_column width=”1/2″][vc_single_image media=”64336″ media_width_percent=”100″ alignment=”center” img_size=”full”][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]Styling:

This season’s key trends came to life at the hands of long time David Jones show stylist Kimberly Gardner.  For the first time, the runway show was styled by trend, offering inspiration and ease to customers.

Womenswear Trends:

Neutral Statement – Beige is set to become 2019’s power colour of choice. Make a natural statement with head-to-toe honey hues or pair with deeper tones such as olive or black.

Animal Instinct – A staple in every stylish woman’s wardrobe, animal print never goes out of fashion. Whether it’s a statement leopard print coat or a tiger print dress reinvented in an unexpected hue – whatever your preference, go wild.

Contemporary Clash – Mix, match, layer and clash – bold colours, eclectic prints, chunky trainers and rowdy logos. Clashing has never been cooler.

Sculptural Suiting – Go heritage with tweed, explore exaggerated proportions or dress down with trainers – fine tailoring is the easiest way to smarten up this season.

[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/2″][vc_single_image media=”64332″ media_width_percent=”100″ alignment=”center” img_size=”full”][/vc_column][vc_column width=”1/2″][vc_single_image media=”64339″ media_width_percent=”100″ alignment=”center” img_size=”full”][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]Menswear Trends:

CREATIVE MANIFESTO – This trend focuses on bold and youthful dressing that is directional driven by self-expression and the urge to make an impact. Think slogan T-shirts and logos, bright colours including yellow, orange, red and cobalt, and simple sporty silhouettes.

EASY STREET – An eclectic mix of sportswear and relaxed tailoring to make a bold and confident look. These comfortable and relaxed silhouettes are enhanced by opulent textures and fabrics. This look combines great tailoring and athleisure wear.

COMMON GROUND – This is a more romantic way of dressing, which sees timeless items improved with an element of artistic expression. There is a component of mid-century themes, which could also be described as ‘familiar Americana’. This trend involves turtle neck jumpers, knitted polo shirts, quilted vests and jackets, along with plaid collared shorts.

THE NEW FORMAL – Destinations between casual and formalwear, The New Formal combines traditional tailoring and street style. This deconstructed suiting involves mixing blazers or unstructured jackets with t-shirts, hoodies and more casual printed business shirts. The traditional suit can now worn three way, pairing casual pants back with investment blazers and mixing up textures, resulting in the ‘casualisation’ of men’s weekday wardrobes.

[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/2″][vc_single_image media=”64335″ media_width_percent=”100″ alignment=”center” img_size=”full”][/vc_column][vc_column width=”1/2″][vc_single_image media=”64333″ media_width_percent=”100″ alignment=”center” img_size=”full”][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]Makeup:

This season sees a departure from the expected with the look designed by internationally celebrated make-up artist, Victoria Baron. Victoria Baron, David Jones AW19 Make Up Director said: “This seasons runway look has been inspired by the relationship between light, sculpture and texture” David Jones AW19 Runway Makeup Director, Victoria Baron said, “Combining glass-like digital skin with flecks of metallic paints, pastel shadow, organic brows, and ink black lashes.It was important that The Art of Living runway look was editorial, imaginative and inspiring with its essence able to be interpreted into an achievable look.”

Source: David Jones

Melissa was a guest of David Jones in Hobart[/vc_column_text][/vc_column][/vc_row]