Felicity Hayward launches size-inclusive lingerie collection with Playful Promises


​Playful Promises​, the leading independent London lingerie and swimwear brand has announced the launch of its size-inclusive collaboration with ​UK-based plus model and activist​ ​Felicity Hayward​. ​The 26-piece lingerie collection offers ​both standard and plus sizing (70+ bra sizes A-K)​.


[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_single_image media=”67487″ media_width_percent=”100″ alignment=”center” img_size=”full”][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]The Felicity Hayward x Playful Promises collection features high design details including sheer mesh, lace and cage strap detailing, leopard print and embroidery that isn’t compromised in larger sizing with the only alterations being strengthened bands, backs, and thicker straps to ensure better support.

[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_single_image media=”67484″ media_width_percent=”100″ alignment=”center” img_size=”full”][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]“I wanted to create a lingerie range for everyone, so that no matter what your size or body type, you can be empowered to feel sexy. I’ve always loved Playful Promises for its wide size range, quirky designs and inclusive and diverse imagery, so to collaborate with them on this collection was an absolute dream,” says Hayward.

[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_single_image media=”67489″ media_width_percent=”100″ alignment=”center” img_size=”full”][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]A brand known for its impressive size range of over 85 bra sizes, Playful Promises mixes unique directional design with all things flirty. With inclusivity at its core, the brand has collaborated on lines and featured campaigns with those of diverse size, gender, and age. Recent models include transgender model/actress Leyna Bloom, drag star Violet Chachki, plus influencer Gabi Gregg, plus model Hunter McGrady, and an “Ageless Fashion” shoot with models over 50. Felicity Hayward’s collection reflects the brand’s values in terms of design style and the promotion of body positivity.

[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_single_image media=”67488″ media_width_percent=”100″ alignment=”center” img_size=”full”][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]Emma Parker, Director of Playful Promises says, ​“We feel Felicity perfectly embodies our brand values of body confidence and self-love, and she’s helped create some fabulously sexy pieces that are designed to really give that wow factor – whatever your size.”[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_single_image media=”67485″ media_width_percent=”100″ alignment=”center” img_size=”full”][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]Pricing starts at $25USD for bras, and $19.50USD for briefs. Sizing: 32-44, A-K / US 4-22. The collection is available exclusively at ​http://us.playfulpromises.com​.

Source: Playful Promises[/vc_column_text][/vc_column][/vc_row]