Forget the Birkin: MAISON de SABRÉ unveils The Palais – & it’s coming for the crown

Melissa Hoyer

Eight years ago, MAISON de SABRÉ reimagined the phone case as a luxury object. Now, it has released The ‘Palais’: the brand’s first flagship handbag, which has been crafted to redefine modern luxury and stand shoulder-to-shoulder with the industry’s most storied icons.

The Palais: the details

Launching globally, The Palais is a permanent house signature and built to outlast trends and signal a bold new chapter for the brand.

“The Palais is the most significant milestone in our craft language — an icon of the unconventional,” says Co-Founder and Creative Director Omar Sabré. “It’s the purest distillation of our brand codes, carrying eight years of discipline, refinement, and ambition into one silhouette.

Smoothe & sleek

“I sketched the first version mid-flight on my way home from Paris. After a week among the world’s biggest luxury houses, I kept asking: what defines us? What tells the world we’ve arrived? The Palais is the answer – a canvas of precision that celebrates our DNA and marks the start of a new era.”

The bag’s signature teardrop gusset began as a hand-carved wooden sculpture, scanned in 3D, then individually hand-moulded into every bag for perfect shape retention. From rolled calf-leather handles to custom D-ring hardware, every component is tested to performance standards more common in technical gear than in fashion.

Materials and hardware are validated independently before each bag undergoes a 13-point lab protocol for structure, balance, and durability followed by rigorous load and wear testing.

Omar and Zane Sabré

Crafted from 100% LWG Gold-Rated DriTan™ calf leather – the most premium leather MAISON de SABRÉ has ever used – the process saves an estimated 25 million litres of water and prevents 600 tonnes of chemical waste from landfill each year.

A New House Icon

Sculptural yet buttery soft, The Palais is lined in full-grain suede and designed to adapt to every life it enters:

● Large ($949 AUD). The power player for work and travel it fits a 14” laptop.

● Medium ($749 AUD). The weekender for leisure, city days & everyday carry.

● Petite ($149 AUD). The after-hours icon. From daylight to dim lights, without missing a beat.

Design codes: rolled calf-leather handles, adjustable belting system for adaptable structure, floating gusset seam with contrast suede — a discreet but unmistakable MAISON de SABRÉ signature.

A rich palette

Colourways:

● Large: Cashmere Clay, Pecan Brown, Black Caviar, Emerald Green

● Medium: Cashmere Clay, Plum Red, Emerald Green, Black Caviar, Sandstone Brown, Manhattan Orange

● Petite: Sky Blue, Candy Pink, Pecan Brown, Cashmere Clay, Pomegranate Red, Manhattan Orange

“The Palais is a leather canvas of timelessness, utility, precision, and elevation,” adds Omar. “Even the packaging was engineered to heighten the experience. It arrives upright, so when you lift the lid, it stands poised — more like unveiling a sculpture than unboxing a bag.”

Classic shapes

Beyond The Bag

The launch comes with a complete ecosystem of clip-on accessories including a sunglasses case, AirPodscase, and the new SABRÉMOJI™ Bugs collection. As the original pioneer of luxury leather charms, MAISON de SABRÉ evolves the category with a nostalgic nod to childhoods spent outdoors. Featuring a ladybug, bee, butterfly, and snail, each is crafted from upcycled leather offcuts — a reminder to stay curious and make your mark. The custom D-ring system is designed for infinite personalisation, inviting wearers to build a styling language that’s uniquely their own.

Everyday. Every-wear.

The Sabre Story: Australian Disruption, Global Demand Founded in 2017 by brothers Omar and Zane Sabré, MAISON de SABRÉ has grown from a personalised phonecase into a $100M global accessories house, shipping to over 150 countries.

More than 80% of sales now come from international markets, driven by a direct‑to‑consumer model that bypasses traditional fashion gatekeeping. The Palais will debut through the brand’s biggest and most impactful design‑led activation to date – a flagship retail experience at Miyashita Park in Tokyo, positioned alongside Louis Vuitton, Gucci, Prada, and Balenciaga.

In October, the brand will have a three‑month residency at Le Bon Marché in Paris: a global launch that will cement MAISON de SABRÉ’s cultural and commercial momentum.

“The industry loves to romanticise heritage,” says Zane Sabré, Co-Founder. “But heritage doesn’t guarantee relevance. The Palais proves you don’t need a century of history to create something iconic — you need conviction, execution, and a brand people actually believe in.

“Hermès has the Birkin. We have The Palais,” adds Omar. “It’s not a comparison, it’s a challenge!”

Available now via maisondesabre.com