Guillaume announced as Crown Sydney’s culinary ambassador
With Crown Sydney opening the doors to its highly anticipated world-class dining and bar precinct just weeks ago, Crown has now announced its latest partnership with one of Australia’s most renowned chefs – Guillaume Brahimi – who will join Sydney’s latest dining precinct as its Culinary Ambassador.
Building on a relationship with Crown that spans eleven years and involves Brahimi having established two highly successful and eponymous restaurants – Bistro Guillaume – in both Melbourne and Perth with Crown, this latest extension of their partnership will see Brahimi work alongside Crown Sydney Culinary Director, Sarah Briegel, as well as Crown Sydney’s tourism and commercial partners to help promote Crown Sydney and the city more broadly as a food destination for both local, interstate and international visitors.
In addition, Brahimi will also play a key business advisory role helping to shape the direction for high-end events and conferencing services at the Resort, as well as consulting to the Crown executive team to help shape future innovation in its offerings including potential festivals and bespoke public events for Sydneysiders and visitors to experience throughout the year.
Crown Sydney’s Chief Executive Officer, Peter Crinis, said as one of Sydney’s most established chefs and a long-term partner of Crown, Brahimi was the perfect candidate for this role within the business.
“Guillaume and Crown have had a hugely successful partnership together over a number of years. His passion for making great food accessible and his innate understanding of the local Sydney market made him the only choice for this unique role. We look forward to having him formally join the local Crown Sydney team and play a pivotal role not only promoting our great precinct but helping to promote Sydney to the rest of Australia as a thriving, innovative and incredible food scene.”
French-born Brahimi is one of Australia’s most popular and acclaimed chefs. He trained under Michelin-starred chef Joel Robuchon in Paris before moving to Sydney in the 1990s.
Brahimi said he is thrilled to take on such a key advisory role with Crown to help grow the precinct and Sydney’s stature as a major food destination.
“Sydney is my hometown, and I’m so passionate about it, the local food scene and about Sydneysiders. We have such incredible produce, such an incredible climate – and Crown Sydney is a destination like no other. I’m thrilled to join the team and help promote this great city and the incredible line up of chefs Crown Sydney has assembled to the rest of Australia and to the world.”