IMG has announced Afterpay as the new title sponsor of Australian Fashion Week. The debut Afterpay Australian Fashion Week (AAFW) is scheduled to take place from 31 May-4 June 2021 at Carriageworks and other select venues throughout Sydney, where designers will unveil their Resort 2022 collections.

Recognising the tremendous challenges faced by Australian designers and the broader fashion industry due to the COVID-19 pandemic, IMG’s new partnership with Afterpay will support and champion Australian fashion’s future.

“Australian Fashion Week has established itself as one of the world’s most Now more than ever, we recognise the need to come together to ensure the Australian fashion industry will continue to thrive for decades to come,” said Natalie Xenita, Executive Director of IMG’s fashion events group, Asia-Pacific region.

“We are thrilled to partner with Afterpay in shaping this beloved event’s next chapter, and we are confident in a bright future ahead for Australian fashion. Together, IMG and Afterpay are proud to invest in Australian designers to ensure their continued economic success and celebrate the cultural power of Australian creative talent,” Xenita continued.

Nick Molnar, Co-Founder Afterpay noted, “Since our inception, Afterpay has had an unwavering commitment to helping Australian brands and designers prosper both in Australia and on the international stage. Our support of Australian Fashion Week, particularly at this time, is just one way we can ensure the sustainability and success of an industry of which we have grown up in.”

“We look forward to working with the team at IMG on how we can further evolve Australian Fashion Week, to ensure local designers, established as well as new and emerging talent, have every opportunity to prosper.”

As the pinnacle event on the Australian fashion calendar, Australian Fashion Week provides Australian designers with a global platform to connect with the world’s leading stockists and media. By introducing new technologies and fresh show formats, AAFW will marry live and digital activation environments to offer a dynamic experience in 2021.

Additionally, consumers will be able to access select shows and VIP packages via Afterpay Australian Fashion Week: The Experience. All events and programming will be planned and executed to the highest standard of caution and in accordance with all government and health official guidelines.

More information regarding Afterpay’s investment in fashion and its future may be found at www.afterpay.com/en-AU/afterpay-australian-fashion-week.

Source: Australian Fashion Week