From face wraps to nipple bras, Kim Kardashian has gone seriously rogue with her latest Skims product launch. And the first round has already sold out.
In breaking underwear news, Skims has produced a line of hairy thongs. Yes, Kim Kardashian is making merkins now. Gawd. Skims, the shapewear/lingerie/underwear/anything goes line of flesh-toned garments founded by Kardashian, announced its latest product drop on Tuesday, October 14 with a clip on Instagram of a ’70s-style video asking that age-old question: “Does the carpet match the drapes?”
With the Skims announcement that they are entering the merkin market – launching a capsule aptly named ‘The Ultimate Bush’ – the collection features barely-there thongs (okay, g-strings to us in the southern hemisphere) with a variety of hair textures and tones attached to the front.
Along with the borderline problematic campaign video set on a 1970s-style game show the collection’s tagline is ‘With our daring new Faux Hair Panty, your carpet can be whatever color you want it to be.’
In the video – which is very funny – a suited host asks the live studio audience to guess whether each of the models’ “hair down there” matches the color of the hair on her head.
In a press release, Skims calls it the brand’s “most daring panty yet.” It continues, “Hand-made in a super sheer, stretch mesh, this string thong features a mix of curly and straight faux hair in twelve different shade variations.
“With this iconic new panty, your carpet can be whatever color you want it to be.”
It seems the idea isn’t that this will replace hair you can grow yourself, but rather be more like a Halloween wig, allowing you to try another color without making a commitment … something that has never crossed my mind to be honest.
After only hour on Instagram, the video comments are less than supportive. There is just nothing else to say. . .
