Melissa Hoyer
Introducing Nike 24.7: a new apparel collection seamlessly blending life and performance, tailored for all day comfort.
The collection is driven by the insight that athletes* (& us!) don’t distinguish between life and sport. Whether they’re training, competing, or simply going about their daily lives, athletes require apparel that can keep up.
Nike 24.7 collection offers the perfect combination of comfort, style, and athletic function that is versatile and distraction-free, with design elements that pay homage to Nike’s rich sport heritage.
In addition to Nike DRI-FIT technology, which helps athletes* stay dry and comfortable, Nike 24.7 debuts new performance materials in elevated silhouettes:
- ImpossiblySoft Fabric: Luxurious, double-knit comfort with four-way stretch.
- PerfectStretch Material: Tailored, polished, and effortlessly comfortable.
Available in men’s and women’s sizes, the Nike 24.7 collection will be available to purchase https://www.nike.com/au/ on January 26 and select retail locations from January 31.
