Melissa Hoyer
Priceline Pharmacy’s unique health and beauty credentials were on show at the 12th Beauty Prescription Live, as it
revealed a refreshed brand and announced cutting-edge skincare brand ‘Bubble’ will launch exclusively in its stores on 10 October.
At an intimate breakfast, guests were treated to a preview of the new Priceline Pharmacy brand that leverages its
unique role as both a trusted source of health expertise in shopping centres and strips across Australia, as well as a
leader in beauty products and service.
Headlining Priceline’s investment in globally prominent beauty offers are cult Gen Z brand Bubble, K-beauty brands ‘ INNISFREE’ and ‘Beauty of Joseon’, as well as female-founded brands ‘Yours Only’ and ‘Daily
Skincare’, all launching into Priceline.
Beauty Prescription Live provides the inside scoop of what health and beauty products consumers are buying in
Priceline Pharmacy’s 470 stores and online.
Of the 1800 new products launched over the past year, stand-outs
include the ‘No7 Future Renew’ range which is now the top selling franchise for No7; ‘JSHealth’ Advanced Magnesium+
powder; ‘tbh x Matildas’ pimple patches; and ‘Billie Eilish 3’ which is the second fastest-selling fragrance product in the
last quarter.
Fun facts:
*One skincare product every 1.7 seconds
*One makeup product every 2.2 seconds
*One haircare product every 3.8 seconds
*One vitamin & supplement product every 7.7 seconds, and
*One fragrance every 24 seconds.
These are in addition to the two prescriptions dispensed every second by a Priceline pharmacist.
The top 10 bestsellers across key categories including makeup, skincare, moisturisers, tanning, vitamins &
supplements, baby care and body washes were also revealed.
Retail Director, Richard Pearson, said Priceline Pharmacy is investing in a refreshed brand and leading health and
beauty products to cement its place as Australia’s leading health and beauty retailer.
“Nobody else in the market offers the combination of health expertise and beauty experience – at an affordable price
point – that Priceline Pharmacy does,” Richard said.
Priceline Pharmacy’s Head of Beauty, Jenna Edebohls said that in addition to value, cultural
trends are having a huge influence on consumer shopping behaviour.
“We have really seen the pop culture influence this year with glitter-based product sales going through the roof during
Taylor Swift’s Australian Eras Tour, and at the time of Sabrina Carpenter’s launch of Espresso we saw a noticeable
increase in blush sales.”.
More than 200 media and content creators – as well as a number of Priceline Pharmacy’s in-store Beauty Advisors –
a attended the Beauty Prescription Live showcase featuring 61 brands, including 12 exclusive to Priceline Pharmacy
including Umberto Giannini, No7, iLLi, Kynder, SVR, Revolution Beauty, Tanologist, MP Cosmetics and Biosource.
Priceline Pharmacist Amy Jones invited guests at the showcase to better understand their cardiometabolic health indicators including blood pressure, body composition, BMI, heart rate and diabetes through the SiSU Health Station.
