In a coup for Australia’s media landscape, a new magazine T Australia: The New York Times Style Magazine will launch in early 2021.
Based on the highly influential flagship edition of T: The New York Times Style Magazine,
T Australia: The New York Times Style Magazine will be a sophisticated quarterly print magazine supported by a dynamic online publication. T Magazine is published by The New York Times Company 11 times a year and is dedicated to the coverage of fashion, culture, beauty, design and travel; it also has licensed editions in China, Japan, Singapore and Qatar.Through a licensing agreement with The New York Times Licensing Group (NYTLicensing),
T Australia will feature exclusive content, video and the very latest news in creative culture and style. Published and edited by celebrated Australian journalist Katarina Kroslakova, an authority on curating luxury experiences, T Australia will be a welcome offering in Australian magazines.
T Australia will showcase culture, fashion, food, wine, architecture, interiors, travel, craftsmanship and society within each issue, capturing the definitive collections and trends that respond to today’s global narrative, from emerging artists to iconic creators. The magazine will explore how Australians are feeling now, what they are wearing, where they would like to travel to next, what they like to eat and drink, and which live performances they plan to see next. It will put a unique lens on Australian life and, of course, our inimitable Australian style.T Australia will combine original regional content with coverage, photographs and commentary from the flagship edition of T: The New York Times Style Magazine. As the former Editor of the Australian Financial Review’s Life & Leisure and Luxury magazines, now Managing Director of content creation agency KK Ink Pty Ltd and custom publishing house KK Press Pty Ltd, Editor of Maserati’s Il Tridente magazine and former Harper’s Bazaar columnist, Katarina lives and breathes magazines and knows exactly what is missing in the market for readers of style magazines in Australia.
“The New York Times has a significant digital readership in Australia, so it makes sense to serve this influential audience content that’s even more relevant to them – with local authority and global context. This year has been extraordinarily challenging for the media landscape in Australia, and for magazines in particular. Like many, I miss the magazines that have gone. The impacts of COVID-19 have made us love magazines even more, with subscription rates going through the roof. People want their favourite magazines – and some new ones,” said Katarina.
“With the current gap in the market, I feel the time is right to introduce a new magazine to Australia – and I can’t think of a more prestigious brand than The New York Times. I am so thrilled to be collaborating with them. I came to Australia from Czechoslovakia when I was eight years old and I didn’t speak a word of English. Now I have the honour of publishing a magazine for this global icon; it’s something that I couldn’t have ever imagined,” she added.
Michael Greenspon, Global Head of NYTLicensing and Print Innovation for The New York Times, said: “T Magazine is an essential cornerstone of the global coverage of The New York Times – one of the world’s most impactful media organisations. T Magazine’s distinctive and diverse coverage celebrates the people who challenge us to see, read, listen, wear and live differently, allowing us to connect with a highly sophisticated and influential audience here in the United States. We are excited to work with Katarina and the KK Press team on T Australia, relying on their editorial and creative strengths to deliver T’s exclusive stories and unique perspective to the Australian audience.”
Advertising for T Australia: The New York Times Style Magazine will be sold through Publisher’s Internationale. The on-sale price will be AU$14.95 with extensive retail distribution and subscriptions also available.
Source: T Australia