Gucci launches collaborative music-based project #guccigig

[vc_row][vc_column][vc_column_text]Gucci’s Eyewear collection takes center stage for new collaborative music project #GucciGig.

A glimpse into the backstage creative process, #GucciGig is inspired from the rich visual tradition of gigs, clubbing and festivals. Creative Director Alessandro Michele invited musicians and artists to work together to produce original work for Gucci’s digital channels. For the project, 12 musicians from all over the world were asked to represent their personal experience of live …