Perfectly Imperfect | Bras N Things | Mother’s Day collection
A recent survey of 5,800 Australian mothers found that over 70% of women feel there is an expectation for them to be perfect[ii], so this Mother’s Day Bras N Things are celebrating mums everywhere with a “perfectly imperfect” campaign that embraces motherhood in all of its chaotic glory.
The new campaign aims to make light of the unachievable parenting stereotype