Melissa Hoyer
Noosa has turned heads as twelve extraordinary supercars from some of the world’s most prestigious marques descended on Hastings Street for the official launch of the Supercar Circle– a new activation of the Noosa Concours d’Elegance 2026.
The high-impact display served as a preview of what’s to come when Noosa Concours d’Elegance returns to Hastings Street on 18 July 2026.
I was lucky enough to attend the Concours last year and had the best time in sunny & exquisite Noosa. The whole town was absolutely buzzing with restaurants, bars and retailers all getting into the style & smart car swing.
The inaugural Supercar Circle – presented by Travis Schultz & Partners – will debut alongside the celebrated Concours exhibition of 50 rare and classic vehicles, further elevating the event’s luxury automotive offering and cementing its position as one of Australia’s leading international motoring and lifestyle events.
The preview featured modern automotive masterpieces from Rolls Royce, Ferrari, Lamborghini and McLaren, with the exclusive display transforming the iconic street into a showcase of engineering excellence, design and performance.
The preview collection was curated by Rachael Reid of Her Supercar Life and offered enthusiasts and onlookers a rare opportunity to experience some of the world’s most exceptional vehicles, up close and very personal.
The Noosa Concours d’Elegance Supercar Circle, presented by Travis Schultz & Partners, will expand the event’s display beyond classic automotive heritage to include contemporary hypercars and performance icons, creating a broader platform that celebrates both legacy craftsmanship and cutting-edge innovation.
As part of Travis Schultz & Partners’ ongoing commitment to SunnyKids, an annual charity luncheon will also form part of the official 2026 Noosa Concours d’Elegance program, reinforcing the event’s strong community focus.
For more details, visit www.noosaconcours.com.au
