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Tommy Hilfiger has celebrated the power of loyalty, and the belief that purposeful progress is best achieved through meaningful partnerships, at the TOMMYNOW Spring 2020 runway experience at London Fashion Week. The show featured theHilfiger Collection, TommyXLewis and the newest and first trio collab TommyXLewisXH.E.R.
[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_single_image media=”67952″ media_width_percent=”100″ alignment=”center” img_size=”full”][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]The highly anticipated ‘See Now, Buy Now’ show returned to London after seven seasons, this time showing at the Tate Modern, The Tanks, to celebrities, media and consumers.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_single_image media=”67950″ media_width_percent=”100″ alignment=”center” img_size=”full”][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]This season sees a simplistic set design, utilising the architecture of the Tanks to hone in on their sustainability vision.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_single_image media=”67954″ media_width_percent=”100″ alignment=”center” img_size=”full”][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]Opening the show was global superstar Naomi Campbell, followed by an all-star line-up including homegrown talent Jordan Barrett, as well as Pixie Geldof, Georgia May Jagger, Jourdan Dunn, Winnie Harlow, Candice Swanepoel and Alessandra Ambrosio.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_single_image media=”67951″ media_width_percent=”100″ alignment=”center” img_size=”full”][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]In line with the brand’s vision to waste nothing and welcome all, the in-season event spotlighted the sustainability strides and sense of inclusivity at the heart of the fourth TommyXLewis collection co-designed by Tommy Hilfiger and Lewis Hamilton.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_single_image media=”67956″ media_width_percent=”100″ alignment=”center” img_size=”full”][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]In a surprise twist, the collaborators also invited Grammy award-winning singer and songwriter, H.E.R., to infuse her authentic touch into 12 statement-making TommyXLewisXH.E.R. pieces, further expanding the season’s collective unity.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_single_image media=”67955″ media_width_percent=”100″ alignment=”center” img_size=”full”][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]Special guests included:
Dee Hilfiger
Yolanda Hadid
Charlie XCX
Meghan Trainor
Billy Porter
Anne-Marie
Source: Tommy Hilfiger[/vc_column_text][/vc_column][/vc_row]
