Wengie on where she's going next and the new frontier for vlogging

Vogue spoke with vlogger Wengie ahead of VidCon 2017.

What started you on your YouTube career?

 “I had always been a creator since I was a kid, I loved art, drawing and used to even make my own dolls because my parents couldn’t afford a lot of toys for me.

For my 16th birthday I begged my parents for a sewing machine and made my own clothes on the weekend. When the internet started I created websites about things I liked and ended up blogging about fashion. When I kept getting asked about how to do my makeup I started my channel in February 2013 to mainly provide video content for my blog and it just started growing from there.”

Was it hard to get it ‘out there’ straight away – was it ever frustrating to the point you thought ‘Who is actually going to watch my channel?’ 

“I was lucky enough that the first video happened organically through requests from my blog readers but even then, the number of views were quite modest.

The views didn’t seem like enough sometimes considering the amount of time I spent making a video (which was at least 10 times more time than that of a regular blog post that I did.  But I really enjoyed the process so it felt good just to see the finished product.”

YouTube is the place so many people use as their point of news/entertainment/information contact – do you take a look at ‘traditional’ media at all?

“I actually don’t have a TV in my house and haven’t had one for years. I use my mobile for all my news and entertainment these days because I also travel a lot so using a phone is just easier. I watch so much YouTube though, I don’t only love making the videos I love watching YouTube videos and I watch a few hours of it each day!”

What are three or four tips you would give to someone starting a YouTube channel?

“1. My first tip is to start with something that you are already doing well and love to do. A lot of the times when you are stuck on what to do, start noticing what kinds of things your friends are coming to you for advice. For example, my friends used to always ask me for fashion advice or to recommend them makeup products so that’s what I started off blogging and making videos about. At least you know people around you see you as an opinion leader in that particular area so many other people could also learn from your advice!

2. My second tip is to be consistent. It’s better to delay starting a channel and collect content than to go out with one video and then not having time to make another one for a month! Decide on a schedule and treat yourself like a TV station. How often and when are the videos going to go up? This way it’s easier to gain and retain viewers because they know that you will always be giving them fresh content every week at a particular time. People only subscribe to channels where they know will be consistently updated.

3. My third tip would be, be patient. Some people look at my channel and thought I grew out of nowhere, but I’ve been consistently creating content online for 7-8 years whether it was a blog or video. You can do a lot in a decade and sometimes you need to stick it out and keep going because you never know when one piece of content is going to viral and change your life. It usually is always that one you thought wouldn’t do well as well. A lot of people get frustrated early they aren’t getting results and give up but had they stuck to it they would have gotten somewhere.

4. And that leads to my fourth tip which is know why you’re doing it and it shouldn’t be about fame or fortune. Knowing clearly why you are creating the channel will help you push through the days where you spend hours and hours making something and no one watches. If you enjoy the process it’s so much easier to stick to the journey and get to your destination.”

Is it important to stick with what you know – as opposed to trying to be all things to everyone? 

“I think it depends on who you are. I know channels that are extremely niche that do well and channels that do everything and do well. Most importantly, stay authentic to yourself.”

What will the next 5–10 years bring: where can you see your channel going? 

“I love what I’m doing at the moment which is DIYs, life hacks and lifestyle content but that could definitely change in the next 5-10 years. I am working on expanding my skillsets and challenging myself to create more involved types of content. So, I’ve been working on longer form scripted content (I love TV shows) that will be like a web-series and also music so these are two extra elements I may be bringing into my channel.”

What is your favourite thing about creating content – the reaction you get from people and that fantastic sense of having built a real, interactive community?

“The favourite thing about creating content is having someone come up to me land tell how my videos inspire them or changed them for the better. That makes me feel all nice and fuzzy.”

How important is an event like VidCon for you to all get together, as I’m sure it probably doesn’t happen very much?

“I love VidCon and I have so much fun. Because youtubers tend to be so busy (I don’t think I’ve had a holiday for 2 years) we sometimes really need an event like this to just take a break, spend time together and also share teach and inspire each other with what we’ve learnt.

I usually meet so many other creators and learn so many things. The number one thing I hear coming out of vid con are creators feeling re energised and motivated from the event when they may have felt a little bit lost prior! It’s amazing!”

Who do you look up to in the creator space and admire? 

“Honestly? Way too many people!! I watch so much YouTube and get inspired from such a large range of channels. However, I always fall back on Ryan Higa because his content is simply so creative. He’s one of those creators that I feel continuously surprises me with his creativity and script writing. I don’t even know how he comes up with so many great ideas so often!”

What do you see as the next new frontier when it comes to online creation/creators? 

“One of the challenges I see in the future is online creators figuring out a way to work harmoniously with traditional media and also Hollywood. I feel like the established industry and new media are constantly clashing but it’ll be nice to see how we can all work together to push forward.

The first step is already happening as I see traditional Hollywood and media starting to partner with creators on new projects! It’s a really exciting space.”

This article originally appeared on vogue.com.au 


Shannon Harris on how to make it on YouTube and surviving the next ten years

Vogue spoke with beauty vlogger  Shannon Harris ahead of VidCon 2017.

What started you on your YouTube career?

“I loved makeup as a teenager but none of my friends were that interested. I began searching online for other people I could relate to, and came across YouTube channels. I watched them for a year or so and decided to try and find a New Zealand or Australian person to watch but found it hard, so decided to make my own channel!”

Was it hard to get it ‘out there’ straight away – was it ever frustrating to the point you thought ‘Who is actually going to watch my channel?’

“It was, but I never created a channel to become ‘well known’ or ‘famous’. I remember 100 people subscribing to me and I lost it. It was so awesome (and still is). It took a long time to grow my following, but I think people came across my channel because I was one of the only people from New Zealand doing it, and they valued my help. In New Zealand a few years ago, good brands were difficult to find, and we couldn’t get the same things that the American beauty gurus were raving about. I think I was easier to relate to, and that’s why my channel grew.”

YouTube is the place so many people use as their point of news/entertainment/information contact – do you take a look at ‘traditional’ media at all?

“I never watch TV, read newspapers etc. Personally, I rely on YouTube, Twitter and Facebook to hear about news, trends, entertainment etc. YouTube is such a huge network of different people and I think you can find almost any and all information you need right there. And you are in control of what you want to watch, unlike TV where you just have to pick from the limited channels and watch what is on at that exact time.”

What are three or four tips you would give to someone starting a YouTube channel?

“1. Be yourself. It sounds cliché but people will subscribe and watch because of YOU and YOUR personality. If you are serious, goofy, weird etc, it doesn’t matter because as long as you are you, people will relate.
2. Make videos about what YOU love. Don’t just do beauty because its popular. If you LOVE gaming, or baking, or ANYTHING else, make videos about that. Your passion will show through your videos and the more passionate you are, the more interesting you will be. There is a demand for almost everything on YouTube so you will find your own niche.
3. Start off strong with good quality videos. Speak up nice and clear, have good lighting (even setting up in front of a window will give you perfect lighting) and use a good quality camera. Even your iPhone will do a good job if its paired up with a good lighting set-up!”

Is it important to stick with what you know – as opposed to trying to be all things to everyone?

“I think it’s good to stick to what you know, but also try new things. You can never please everyone, but it’s always good to push yourself out of your comfort zone. I do it a lot on my channel, and sometimes it’s a disaster but I’ll upload it anyway and have a laugh, because it’s important that my viewers know I’m not perfect.”

What will the next 5–10 years bring: where can you see your channel going?

“I really want to continue uploading my videos because making them makes me super happy. I love filming makeup tutorials and trying new beauty products. I also want to work on expanding my brand xoBeauty and adding more beauty products on there, because it’s a huge goal of mine to one day have a full beauty range under my own name.”

What is your favourite thing about creating content – the reaction you get from people and that fantastic sense of having built a real, interactive community?

“There are two parts – actually creating the content, especially the filming stages. I have so much fun playing with makeup. And then definitely reading the comments after I upload. It’s very rewarding seeing people’s reactions, reading requests, seeing pictures of my viewers recreations etc.”

How important is an event like VidCon for you to all get together, as I’m sure it probably doesn’t happen very much?

“It’s so much fun to be able to get together with other influencers that you don’t get to see much. And I also love doing meet ups with my viewers too!”

Who do you look up to in the creator space and admire?

“Basically everyone. I don’t watch much YouTube because I spend more time creating my own videos and interacting with my viewers, but I have so much admiration for anyone and everyone putting themselves out there. It is a lot of work, but it’s fun work.”

The article first appeared on vogue.com.au


TOM FORD INTRODUCES BOYS & GIRLS

50 boys meet 50 girls. TOM FORD BEAUTY presents BOYS & GIRLS, a wardrobe of 100 clutchsized lip colours with names inspired by the individuals in Tom Ford’s life.

In a twist on the original Lips & Boys collection, Tom Ford reintroduces 50 Boys—and for the first time unveils the Girls—50 sensuous lipsticks named after women. The full lineup ranges in texture from cream, matte, and metallic to sheer and ultra rich finishes, and can be layered or worn alone to suit every personality and every mood.

Rare and exotic ingredients including soja seed extract, Brazilian murumuru butter, and chamomilla flower oil help create an ultra creamy texture with an incredibly smooth application. Specially treated pigments are blended to deliver pure color with just the right balance of opacity and luminosity.

Presented in a clutch sized version of the original lip color case, the Boys remain in the iconic mahogany, while the Girls show their lighter side in ivory. True to the Tom Ford philosophy, each transforming lip shade amplifies individuality, while creating an insatiable desire to try more than one.

The TOM FORD BOYS AND GIRLS COLLECTION will be available at selected David Jones, MYER, Harrolds Luxury Department stores and www.davidjones.com.au from September 15, 2017.

Source: Tom Ford


Principal cast announced - Priscilla Queen of The Desert

Australian theatre royalty Tony Sheldon will be back on the bus, returning home to reprise his role of “Bernadette” in the 10th Anniversary Celebration Tour of Priscilla Queen of The Desert – Australia’s most successful stage musical.

Completing the trio of misfits who hop aboard a battered old bus bound for Alice Springs is accomplished leading man David Harris as “Tick” and Kinky Boots and Les Miserables alumni Euan Doidge as “Felicia”.

Performances begin on Sunday 21 January 2018 at Melbourne’s Regent Theatre, before touring to Sydney, Adelaide and Brisbane.

Tony and Olivier nominated actor Tony Sheldon created the role of Bernadette in the original Australian production, frocking up more than 1750 times across the globe as the sassy desert queen.

He performed the role in the original West End production before treading the boards at the legendary Palace Theatre on Broadway where he won the Theatre World Award for Outstanding Broadway Debut. He won the Sydney Critics, Green Room and GLUGs Award along with a Helpmann nomination for his performance in the Australian production.

Overseas he was nominated for a Tony and an Olivier Award. His portrait hangs on the famous celebrity wall at Sardi’s Restaurant in New York’s Times Square.

Tony Sheldon is a third-generation performer. As a baby he watched from his bassinet as his parents, cabaret legend Toni Lamond and her late husband Frank Sheldon, rehearsed their vaudeville act. He began his career as a seven-year-old singing on Graham Kennedy’s TV show “In Melbourne Tonight” and has performed with all of Australia’s major theatre companies. He now lives in New York.

David Harris has a celebrated career spanning more than 20 years. He gained critical acclaim for his portrayal of “Chris” in Cameron Mackintosh’s production of Miss Saigon and has won countless awards and nominations for various musical roles, including Fiyero in Wicked, The Baker in Victorian Opera’s Into The Woods and as Emmett Forrest in Legally Blonde.

Euan Doidge was most recently seen in Cyndi Lauper’s musical Kinky Boots as one of the sequined, high-heeled “Angels”. He understudied the lead role of “Lola” and performed many times to great acclaim. He previously played “Marius” in the recent Australian tour of Les Miserables and has appeared in Anything Goes, The Producers, A Chorus Line and Legally Blonde.

Tony, David and Euan lead a cast of 25 movers and groovers for the 10th Anniversary tour of this veritable national treasure; Australia’s most popular homegrown musical and top cultural export.

Based on the Oscar-winning film, Priscilla Queen of the Desert is the hilarious adventure of three friends who hop aboard a battered old bus bound for Alice Springs to put on the show of a lifetime.

The 1994 film created by Stephan Elliott starring Terence Stamp, Hugo Weaving and Guy Pearce remains one of Australia’s most successful films and soundtracks of all-time, winning a trophy cabinet of awards – including an Academy Award for Costume Design, two BAFTAS for Costume and Make-Up Design and the Grand Prix du Publique from Cannes Film Festival.

The iconic hit musical has more glitter than ever, featuring a dazzling array of more than 500 award-winning costumes, 200 headdresses and a non-stop parade of dance-floor classics including IT’S RAINING MEN, I WILL SURVIVE, I LOVE THE NIGHTLIFE, FINALLY, and many more.

Michael Cassel Group and Nullarbor Productions in association with MGM on Stage present Priscilla Queen of the Desert, the cult classic translated from screen to stage by director Simon Phillips, and authors Stephan Elliott and Allan Scott with the film’s award-winning costume designers Lizzy Gardiner and Tim Chappel onboard, alongside stage designer Brian Thomson and co-choreographers Andrew Hallsworth and Ross Coleman.

Source: Priscilla The Musical


Hayman's Gin Supper Club at The Lord Dudley

Bringing their traditional English gin to Australian shores, Hayman’s Gin, England’s longest serving Gin distilling family have teamed up with The Lord Dudley Hotel to bring Sydneysiders the ‘Hayman’s Gin Supper Club’, a unique gin and food pairing collaboration taking place from 1 – 31 October.

Set to bring together food and gin lovers alike, the family owned and operated duo have together curated the perfect blend of gin cocktails expertly paired to English style fare which will be on offer in the Dudley’s newly renovated Garden restaurant – a whimsical English garden oasis set within the basement of this iconic British pub.

From a French 75 cocktail with Cured Salmon, to a Lamb Rump with a Sloe & Tonic or a Negroni with a Pork and Veal Terrine, diners will be invited to explore the menu and choose from food and drink combinations ranging from $25.00 for an entrée and cocktail, $40.00 for a main and cocktail and the Supper Club Special featuring one entrée, one main and two cocktails for the pretty price of $60.00.

According to James Hayman, co-founder and fifth-generation distiller, it’s an exciting time to be rolling out this collaboration to Sydneysiders as Australia’s love of gin continues to soar to an all-time high.

“The Australian gin category has grown by 20% over the last three years1, testament that there is a real appetite and thirst for knowledge about this great tipple. It is one of the fastest growing spirits in Australia in the past 12 months2, with 97% of all gin consumed in Australia imported from overseas distillers.

“With a desire to build on this trend we are excited to be partnering with The Dudley – an iconic family run pub that, like Hayman’s, is stepped in English heritage. Diners will have the chance to try our award-winning range and see how versatile gin can be. That is, you can have a lamb roast with a Sloe and tonic or a pork and veal terrine with a Negroni, just as you would consider ordering a wine alongside your meal.”

Since 1863 five generations of the Hayman’s family have acted as custodians of the English Gin style – providing an unbroken lineage dating back to the original gin boom. Throughout this 150 years, they have been perfecting the art of distilling traditional English Gin styles using family techniques and processes handed down through the generations.

The family’s story is entwined with history of gin itself – from the current family-members’ great-great-grandfathers’ origins as a 19th Century pharmacist-distiller through to the more recent introduction of their flagship small-batch London Dry and Old Tom gins.

Today the Hayman family are the longest serving Gin distilling family in England headed by 5th generation family members, James and Miranda Hayman. Their range includes Australia’s bestselling Sloe gin made from a long-standing family recipe along with London Dry, Old Tom, Family Reserve and Royal Dock which are available at independent bottle shops nationally and Dan Murphy’s online.

Source: Hayman’s Gin