Melissa Hoyer
INTRODUCING THE NEW SERIES OF EFFORTLESS COOL CLASSICS: AJE DENIM. LAUNCHED BY THE AJE COLLECTIVE ON MARCH 06, 2025
You really, really can’t beat denim. Love it. In an homage to its heritage, Australian brand, Aje, has unleashed a new series of denim in authentic washes, named after iconic figures in Australian art, music and culture.
Co-Founder and CEO, Adrian Norris shares “After 16 years of crafting denim in our seasonal collections, we knew it was time for something bigger – Aje Denim is our ultimate expression of effortless cool,” he says.
“Iconic cuts, authentic washes, and timeless design, made to be lived in.”
Comprising 5 new styles ranging from extra wide leg, barrel ankle, straight ankle, bootleg crop and straight leg, the series retails from $249 to $299.
The signature styles are presented in three wash profiles that have been developed in-house, inspired by the brand’s coastal roots and presented in light to mid blue stone washes and rinsed black.
Featuring twin-needle stitching, logo patchwork, gold hardware, classic five-pocket constructions, and cross-back belt loops, Aje Denim frames your foundations through the lens of the Australian fashion house for an effortless cool update that transcends seasons.
Available in a half-size fit profile encompassing 22 – 36-inch waist measurements, house-mixed washes, and a range of elevated shapes, the series is considered from the first sketch to the final stitch.
In anticipation of the new series, Aje has added a denim navigation tab to its online homepage for a user-friendly viewing experience.
The tab in the Aje homepage allows viewers to navigate through Aje’s seasonal denim pieces as well as its new signatures.
The first series of Aje Denim launches March 6 across selected Aje locations and online at ajeworld.com.au
