Balenciaga brings high fashion to Fortnite
Luxury fashion house Balenciaga has announced a collaboration with Fortnite, bringing luxury fashion in-game to players and a limited-run of physical apparel exclusively available now in select Balenciaga stores and at Balenciaga.com.
The limited-run of physical apparel includes hat, tees, hoodies and more are inspired by Fortnite’s community-favourite point of interest (POI) Retail Row.
“Our partnership with Epic didn’t start with Fortnite, actually,” says Demna Gvasalia, artistic director at Balenciaga. “It started with our own first video game, Afterworld, which we built using Unreal Engine to debut our Fall 2021 collection. From there, we have continued to be inspired by the creativity of Unreal and Fortnite communities. It made total sense, to me, that we collaborate further by creating these authentic Balenciaga looks for Fortnite and a new physical Fortnite clothing series for our stores.”
“Fashion has a long history in the Fortnite community, where players have the agency to show up however they want in our world,” says Adam Sussman, President at Epic Games.
“Self-expression is one of the things that makes Fortnite so unique, and there couldn’t be a better first fashion partner than Balenciaga to bring their authentic designs and trendsetting culture to millions of players around the world.”
Inspired by Balenciaga’s iconic collections, players can don high-fashion with the new Balenciaga Fit Set of Outfits, featuring fresh looks for four of Fortnite’s fan-favourite characters: Doggo, Ramirez, Knight and Banshee. The Outfits are accessorised with new Balenciaga Back Blings, Pickaxes and more for players to express themselves in a new and unique way.
A community-driven living lookbook campaign will debut along with the digital apparel Set via the Strange Times Featured Hub inside Fortnite. A Balenciaga retail store features at the centre of the Hub, which will be updated throughout the week showcasing the Fortnite community’s fashion.
Fortnite is free to download on most major platforms. For more information on the collaboration, please visit the Unreal Engine Spotlight. For more information on the in-game items, please visit the Fortnite blog.