BMW turns Queenstown into the coolest driving playground on earth

Ice, speed and serious adrenaline: BMW hosts the wildest winter driving experience ever in Queenstown and luxe-lovers can experience the ultimate snowy thrill

Melissa Hoyer

How does this sound for a luxe & Adrenalin-inducing experience? BMW are hosting an exclusive, adrenaline-fuelled winter experience – the BMW M Snow & Ice Experience – which returns to Queenstown in August.

Snowy torque

Set at the Southern Hemisphere Proving Ground, the full-day experience puts guests behind the wheel of BMW’s latest M models on snow and ice and all guided by expert instructors.

Chopper in …

Across the day, guests will take part in precision drifting, motorkhana, braking challenges, and high-adrenaline drag sprints. It’s an immersive experience designed not only to teach control on icy terrain, but also to unlock confidence and performance behind the wheel.

Quintessential Queenstown

Two packages are available:

*Premium (AUD $4,900pp): A full-day experience, catering, 4WD transfers from Millbrook Resort and BMW M jacket, see HERE for package details

*Luxury (AUD $7,600pp): all of the above plus 2 nights at Millbrook Resort, hosted functions, airport transfers and a helicopter return from the mountain, seeHERE for package details

Luxe driving …

Dates: 4-11 August 2026
Requirements: 25+ with a full driver’s licence
Note: Flights not included; places are limited and no BMW ownership required to participate.