Remade in Melbourne: Country Road’s collaboration with HoMie
Country Road has announce a new collaboration with HoMie, launching this Tuesday, 3 September.
The partnership will see a limited run of iconic past-season Country Road garments reimagined into unique designs at local facility ABMT in Melbourne.
A streetwear label and social enterprise based in Melbourne, HoMie supports young people affected by
homelessness or hardship. Through its REBORN program, it is exploring reuse in the fashion industry by
upcycling existing garments into unique pieces.
Past-season Heritage Sweats have been reimagined through a unique process. After being sorted into
size batches and colour groups, five different design blocks were chosen to cut and mix various panels
like a puzzle to minimise waste. For the logo, HoMie REBORN collaborated with illustrator Nick Campbell, with the brief and concept
tagline “from the Country Road to the city streets”.
A puff print ink was chosen to elevate the final design.
Speaking to this pilot collaboration, HoMie’s creative director, Marcus Crook, said:
“HoMie is thrilled to be partnering with one of Australia’s most loved and iconic brands in Country Road, so HoMie’s impact can stretch all the way from the Country Road to the city streets.
“What excites me most about this partnership is our shared commitment to responsibility.
“We hope to inspire other brands to adopt circular practices. We want to lead the charge in circular fashion and social impact, driving meaningful change within the industry.
“Making use of existing materials means we can reduce our reliance on new resources. It also provides a
unique line of cool garments that you won’t find anyone else wearing.”
This limited-edition collection will feature 230 units.
The sweats will be available in four select stores: Brighton, Chadstone, South Yarra, and Warringah Mall.
www.countryroad.com.au
A SHORT history ….Founded in 2015, HoMie is a Melbourne-based streetwear label and social enterprise. The organisation supports
young people affected by homelessness and hardship, equipping them with skills, confidence and experience to be
more work-ready and better prepared for their future. So far HoMie has supported over 3,500 young people through
its programs.
In 2020, HoMie launched its own upcycling fashion line—REBORN—with the goal of tackling the waste problem in the fashion industry. By breathing new life into existing clothing, REBORN utilises existing materials to combat overproduction and reduce reliance on virgin resources, creating unique, circular pieces.
*Country Road inspires modern Australian living every day. An icon since 1974, the brand is famous for its effortless
style and quality designs that are made to last. Recognised as a leading responsible retailer, Country Road is proud
to support local partnerships with Australian farmers, manufacturers and First Nations communities.
The brand is renowned for championing industry-leading initiatives and launched Australia’s first fashion industry
Climate Fund in 2022, committing $1.5 million in grant funding over the first three years to projects that mitigate
climate change and build climate resilience across four key pillars: Biodiversity, Innovation, Circularity and First
Nations.
