Country Road relaunch 80s Chambray Shirt
After much anticipation, iconic Australian retailer Country Road is proud to announce the reissue of its classic Chambray Shirt from 1984.
Made under the guidance of Country Road founder Stephen Bennett, the shirt is manufactured in Australia from Australian cotton, celebrating a design legacy while championing local growers and manufacturers.
In the 80s, Stephen Bennett released Country Road’s quintessential Chambray Shirt as part of the brand’s first menswear ranges. Made in an oversized, unisex fit, the shirt was designed as a pivotal piece to work with other items in the range. At the time of its original release, the Chambray Shirt was entirely manufactured in Sydney, Australia.
As part of the brand’s efforts to expand its range of Australian grown and made items, Country Road’s design team has worked in close collaboration with Stephen to recreate the original shirt from the archives. The team chose to work with Melbourne manufacturer Vince Clothing to bring the shirt to life. Located in Brunswick East, Vince Clothing is accredited by Ethical Clothing Australia.
Meticulously researched down to the smallest stitch, the reissued shirt even has a sewn-in label made by Cash’s, the same company based in Leongatha, Victoria, that created the label for the shirt in 1984. The Workwear label with its unique design and green and cream colours is made by Cash’s, as are the care label and placket card for the reissued shirt.
Country Road founder Stephen Bennett is proud to have relaunched a piece which speaks strongly to the brand’s heritage of manufacturing in Australia.
“It’s very exciting to be making the shirt again in Australia, in Australian cotton, using the old sewing labels we made at Cash’s in Leongatha. That’s been a big thrill to see it being made again. Looking at it, it’s a far better shirt than the original one, so it’s very exciting.”
To celebrate the reissue, the campaign film features Graham Shearer, the iconic Australian photographer who captured the original Chambray Shirt campaign in the 80s, and model Sharon Kenny, the face of the brand’s winter 1987 campaign which was captured by Graham.
The reissued Chambray Shirt will be available in stores and online.
Behind The Scenes of the Chambray Shirt