*Summer cruise season to generate $15 million in economic benefit for the South Australian economy.
*10 port calls to South Australia scheduled between October 2025 and May 2026.
Princess Cruises, one of the best-known names in cruising, has welcomed the arrival of Crown Princess into Port Adelaide to mark the launch of its 2025-26 Summer Cruise Season for Adelaide and South Australia.
Princess has played a significant role in the growth of the cruise market in South Australia, carrying hundreds of thousands of Australians on cruise holidays every year, as well as overseas visitors coming to see the best of what the State has to offer.
Princess Cruises Vice President, Asia Pacific Matthew Rutherford said the arrival of Crown Princess into Port Adelaide kicks off an exciting Summer Cruise Season on offer for local, national and international guests alike.
“Princess is South Australia’s Number One Cruise Line and we bring more international guests to South Australia than any other cruise line,” Mr Rutherford said.
“The arrival of Crown Princess kicks off our Summer Cruise Season, which will showcase the best of what South Australia has to offer our guests.”
South Australian Minister for Tourism, Hon Zoe Bettison MP said the arrival of Crown Princess into Adelaide was an important milestone for South Australia’s tourism industry.“As we welcome the arrival of the Crown Princess and its more than 3,000 passengers, we look forward to showcasing our State to local, domestic and international visitors,” Hon. Zoe Bettison said.
“We know Princess Cruises and their guests love South Australia and it’s fantastic to see visits scheduled to our State across four of its ships, including its newest and biggest, which will makea first-time visit to Port Lincoln early next year.”
Crown Princess arrived into Port Adelaide with a range of excursions available for guests to choose from, including tours through the Barossa Valley with wine tastings, exploring shipwrecks and maritime history alongside dolphin sightings, visiting Cleland Wildlife Park, or embarking on the Spirit of the Coorong to admire the stunning scenery and wildlife on display.
Crown Princess will return in 2026 as part of its 28-day voyage around Australia, this time circumnavigating towards Albany and Western Australia.
Princess Cruises’ 2025-26 Summer Cruise Season is estimated to generate $15 million in economic benefit for the South Australian local economy, with strong support for small businesses in provisioning for supplies, and for tourist operators who will be welcoming Crown Princess’ guests with open arms.
Mr Rutherford said the launch of the 2025-26 Summer Cruising Season demonstrates the strong commitment Princess Cruises has to South Australia and sets the scene for the next two and a half years of port calls into South Australia by Crown Princess, Coral Princess, Grand Princess, and Princess Cruises’ newest and biggest ship, Discovery Princess.
“With over 3,000 guests onboard the Crown Princess, Princess Cruises is setting the standard in cruising in South Australia,” he said.
“We can’t wait to show off the best of what South Australia has to offer to our guests on board Crown Princess, and to impress them with what’s on offer right across Adelaide and South Australian regions.”
