As the founder of international cult beauty brand, FLOWER Beauty, Drew Barrymore knows more than just a thing or two about beauty. Working on film sets since she was a toddler, the award-winning actress spent years in the makeup artist chair and developed a profound love for beauty and how it made women feel empowered.
“I’ve always been a beauty junkie, so that passion has been with me since I was a kid. When I was in makeup trailers at work I would see these women getting into their makeup and this transformation would take place and it was less about how the face looked and more about how that women was feeling inside and how her physical posture and body language changed. It was so powerful,” she says.
It was this passion that led Drew to create FLOWER Beauty – a 100% cruelty-free and affordable luxe cosmetic brand.
Its innovative high-quality ingredients and premium packaging have made FLOWER Beauty one of the fastest growing cosmetic brands in the US. It’s now available in over 300 Chemist Warehouse stores nationally in Australia and online.
“For me FLOWER Beauty is so personal and such a part of who I am. I set out to give our customers a prestige product at a mass price,” says Drew.
“Beauty is for everybody is actually one of our mantras. I don’t think that anyone’s economic standing should play a part in feeling good about themselves.”
FLOWER Beauty encourages women to embrace their own form of beauty, with each product imbued with Drew’s signature soulful style and optimism.
“Love the way you look is our main tag line and I’ve always loved that because it was about feeling good about yourself.”
Drew says she is focused on innovation for 2019, creating the best lip, eye and face products on the market.
“It’s so exciting to be in beauty right now, the innovation is incredible, how the consumer is forcing brands to raise the bar and bring newness all the time.
“I’m honestly so inspired by so many people on a daily basis,” she says. “You watch these young guys and girls on YouTube who are so excited by a new glitter shadow or a liquid eyeliner and they create this whole amazing narrative.”
Asked about the one beauty product that she cannot live without, Drew says it’s the Light Illusion Foundation.
“Our Light Illusion Foundation is a major game changer for me! I’ve never been a big fan of full on liquid foundation and usually just spot conceal because I don’t like anything feeling too heavy. That’s totally changed with this foundation, it gives this gorgeous fresh-faced glow but feels light on the skin”
Flower Beauty is available exclusively to Chemist Warehouse stores nationwide and in addition, distributing online through chemistwarehouse.com.au with over 100 SKUs ranging from $3.99 – $13.99 in price.
To celebrate the launch of flower beauty Drew Barrymore is heading to Australia for an event at Icebergs in Bondi.
Source: Flower Beauty