Introducing the Dyson AirstraitTM straightener:
Wet to natural straight in 25% less time.
No hot plates.
No heat damage.
A new way to stretch and straighten multiple hair types from wet, with no hot plates or heat damage.
Powerful focused airflow dries and straightens simultaneously from wet and is fuelled by the desire to improve everyday hair drying technology.
Engineered for multiple hair types, stylers can achieve a natural straight style, with body and movement, whilst maintaining hair strength and health.
The hair tress is contained by two arms, from which a precisely angled high-pressure blade of air is forced downwards and into the hair, both simultaneously drying and straight styling, with one machine.
“Having a strong understanding of how to manipulate and realise
the potential of powerful airflow is fundamental to the performance of the Dyson AirstraitTM straightener,” says James Dyson.
“This expertise, which we’ve gained over the last 25 years, is what has enabled us to deliver our first wet to dry straightener, with no hot plates, and no heat damage.
“Delivering the ease-of-use that people love about straighteners but with high-velocity air blades, saves time, maintains hair strength and achieves an everyday natural straight style.”
The science behind styling Dyson has been researching into the science of style for over a decade, and is investing half a billion GBP to expand and accelerate research and technology development across the beauty category.
Dyson’s Airstrait will be available online At www.mecca.com from July 12, and in all MECCA stores in Australia from July 30.
The Dyson AirstraitTM straightener will be available in Australia from 25th June, priced at $749 AUD and $799 NZD. Timings will vary for New Zealand.
To buy, learn more and experience the Dyson AirstraitTM straightener, visit the George St Dyson Demo located at Wynyard Station, Sydney or
Shop now exclusively from Dyson: https://www.dyson.com.au/dyson
For more information, visit www.dyson.com.au / www.dyson.co.nz
