Flight Centre unveils their Travel Runway initiative
Flight Centre has launched its most ambitious digital travel experience to date – Travel Runway.
Not unlike fashion, travel is engaging, carefully curated and lifechanging. Taking inspiration from high-fashion runways and the plethora of looks unveiled at shows, Flight Centre has created Travel Runway.
A collection of the most lust-worthy destinations and travel experiences across the globe and at home, Travel Runway is designed to re-ignite the senses to the world of travel. As Australia’s interstate and international borders begin to open, Travel Runway will inspire and educate travellers to aid them in planning their best holiday yet.
Flight Centre General Manager (Australia), Kelly Spencer, knows the launch of Travel Runway couldn’t come at a better time now that Australians once again embrace the exciting world of travel.
“At Flight Centre, we’re seeing huge week-on-week increases in enquiries for both local and overseas travel. Last week, we saw a 34% increase in flight enquiries and a 35% increase on fly and stay packages on the previous week. It’s never been a better time to see what the world has on offer, and Travel Runway will provide endless inspiration and advice for anyone looking to book a holiday in 2022 and beyond.
“We encourage everyone to join us for Travel Runway and rediscover the world of travel from must-see destinations to one-of-a-kind personalised experiences. We’ve mined the collective travel brain of Flight Centre’s holiday designers and our thousands of travel experts for Travel Runway to share an array of experiences from salivating food and wine to luxury island indulgence, adventure and nature safaris. It’s a first for any travel retailer and is a true showcase of the amazing expertise and experience offered by Flight Centre. No traveller wants to miss it!”
Live from 9-13 November, Travel Runway will be an immersive video experience showcasing various categories of travel, where viewers will be encouraged to choose their own adventure. There will be multiple runway categories including beach, nature, food and wine, adventure, and luxury. For each runway, viewers will be encouraged to choose their own adventure to explore videos, product, tips and valuable insights.