Iconic Australian brands unite for VRC’s Penfolds Victoria Derby Day

The Victoria Racing Club (VRC) has announced Australian winemaker Penfolds as the new Victoria Derby Day partner.

The four-year sponsorship agreement includes the naming rights to Australia’s oldest classic race, the Group 1 Victoria Derby, and the first day of the world-renowned Melbourne Cup Carnival, Victoria Derby Day.

Penfolds becomes the third naming rights sponsor for the Victoria Derby in its illustrious 166-year-history. VRC Chairman Neil Wilson said the Club is delighted to welcome Penfolds as the new Victoria Derby Day partner.

“As custodians of what is widely regarded by race lovers as the best day’s racing in Australia, the Victoria Racing Club is incredibly proud to link the Victoria Derby with a global brand that is as iconic and time-honoured as Penfolds. The new partnership extends one of the longest VRC partner relationships to more than 40 years with Penfolds owner, Treasury Wine Estates,” Mr Wilson said.

“Victoria Derby Day traditionally attracts the largest crowd on any Australian racecourse every year and this year we are eagerly anticipating the return of spectators to Flemington Racecourse to enjoy Penfolds Victoria Derby Day, and mark the moment enjoying a Penfolds wine.

“Penfolds Victoria Derby will go from strength to strength. We are thrilled to partner with Penfolds as they affirm their status as a global luxury icon.”

Penfolds owner, Treasury Wine Estates, is delighted to build its association with one of the world’s greatest race clubs and showcase luxury Australian wine on an international stage.

“If you go back in time, Penfolds has an historic connection to racing dating as far back to the 1930s. What better way to celebrate a special, memorable moment in time, than with a glass of Penfolds,” Treasury Wine Estates Chief Executive Officer Tim Ford said.

“Today’s announcement takes place in a year that also enables us to celebrate 70 years of our flagship Grange – a wine that is poured to mark genuine moments and celebrations.

“Although it’s a day traditionally associated with black and white, we look forward to adding a splash of red to the celebrations on Penfolds Victoria Derby Day.”

The new partnership will see Penfolds take up a marquee position in Flemington’s exclusive Birdcage Enclosure, become Official Wine Partner of the VRC and Melbourne Cup Carnival, design a special Penfolds experience for VRC members and curate wine lists in all venues across course including the world-class Club Stand. 

Source: Victoria Racing Club