Martha Kalifaditis: first campaign for PrettyLittleThing

Following the appointment of Martha Kalifatidis as their latest Australian brand ambassador, PrettyLittleThing has just launched their latest campaign for Summer 2022.

In her newly appointed role as Australian ambassador, the model and reality TV star has collaborated with PrettyLittleThing to curate an edit of Summer essentials to take you from sunshine-soaked brunches to seaside sunset cocktails.

For her first exclusive edit, Martha takes inspiration from European Summers on the Amalfi Coast to showcase elevated looks that see flirty feminine dresses, two-sets in luxe printed satins and pop-colour linen fabrics paired with headscarves and oversized hats to complete the looks.

To celebrate the launch of the new line, the House invited 9 international creators to collaborate on a digital project. Each one was asked to share their personal vision of the Gucci Bamboo 1947 through the creation of an artwork featuring the bamboo handle bag. Through a series of photographs, illustrations, paintings and videos, the line is brought to life through myriad lenses, each presenting a different take on the revisited icon.

Speaking on her brand new exclusive edit, Martha shares: “I’m so excited to share my first edit for PrettyLittleThing! Inspired by my Summers spent on the Mediterranean in Europe – I hope to encourage everyone to step outside their comfort zone and have fun with their Summer looks with outfits that will see you through from brunch to bar!”