Pyjama searches are up 79%, with consumers looking to give nightwear a revamp
As temperatures drop and working from home is still in full swing, many of us have been putting less effort into how we dress but opting to stay in our comfy nightwear throughout most of the day.
Google searches for pyjamas have been up 79% in the last month and with limited places to dress up for, there is no better time for consumers to treat themselves to some fresh new nightwear pieces.
Boux Avenue offers a versatile range for everyone, whether consumers you want a slightly more traditional cosy pyjama set or want to opt for a little more revealing look – Boux Avenue has everyone covered!
Source: Boux Avenue