Shleep is excited to partner with Lane Crawford

[vc_row][vc_column][vc_column_text]World Sleep Day is just around the corner, celebrating healthy sleep and drawing attention to the burden of sleep problems. Shleep have partnered with sleep specialist Olivia Arezzolo to share the importance of sleep.

The first of its kind, the ShleepSkinTM Blanket elevates the covers to a ridiculously, guiltily soft and beautiful place. The only question you’ll have about the luxuriously soft and thick, one-of-a-kind blanket is whether to sleep on or under it.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_single_image media=”64875″ media_width_percent=”100″ alignment=”center” img_size=”full”][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]“Like everyone I worked with, or competed against, I was a victim of the ‘no-sleep cool’ falsehood that made me less insightful, creative and decisive. Everything gets worse without sleep — from our appearance to our energy levels, productivity, mental and physical health and even relationships,” says Indi McCullough, founder of Australian sleep brand Shleep. “Then to improve our sleep many of us lean on prescription pills or just choose to ignore our symptoms, which leads to chronic health conditions.”[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/2″][vc_single_image media=”64872″ media_width_percent=”100″ alignment=”center” img_size=”full”][/vc_column][vc_column width=”1/2″][vc_single_image media=”64870″ media_width_percent=”100″ alignment=”center” img_size=”full”][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]A transplant from the US, McCullough found herself in Australia, where she rediscovered wool. “I’d always thought of wool in the context of bulky, scratchy crew-neck sweaters that keep out the cold but mess up your hair in winter! Then I discovered how Australians sleep in wool and decided to launch Shleep.”[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_single_image media=”64874″ media_width_percent=”100″ alignment=”center” img_size=”full”][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]Importantly, though, this wasn’t just any wool — McCullough’s revelation was pure Australian merino wool, which is ultra-fine and therefore ultra-smooth and soft. Shleep treats the wool to enhance these attributes even further. “Each fibre is crimped, which results in a woven or knit product that has a natural pillowy loft and breathability,” she says, “The fibre is so fine that it soothes you to sleep faster than cotton or synthetics. It also naturally wicks away perspiration, absorbing up to 35% of its own weight in moisture so your body stays dry, which keeps you in deeper sleep throughout the night. For knits, we add a patented technology that gives extra breathability and thermal and moisture regulation.”[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_single_image media=”64873″ media_width_percent=”100″ alignment=”center” img_size=”full”][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]Since introducing wool into her bedroom, McCullough sleeps “like a baby”. But more than that, she says, “I understand the importance of sleep to health and wellbeing.”

Source: Shleep Well